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10 Essential PR Tips for Startups

mashable.com

10 Essential PR Tips for Startups. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. Then research which journalists at that publication cover the vertical in which your startup or its news would fall. Facebook Timeline: 10 Stunning Designs [PICS].

PR 103
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Cracking The Code: Getting through the downturn: a few thoughts.

Cracking the Code

Rethink vertical segmentation: Healthcare? Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. Is Government a good idea? New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. Unveilling of the Bessemer's 10 laws of Cloud Comp. ► 10/04 - 10/11. (2). Laughing Out (c)Loud.

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Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

This partnership would leverage both audiences and the rapidly growing awareness of the vertical. Given that consideration and actual sales data are highly correlated in this vertical, it follows that if BMW can influence brand consideration, they can forecast a lift in future sales and possibly market share: Image Source.

Metrics 157
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Cracking The Code: Cracking the SMB code

Cracking the Code

The time they spend with customers is usually limited to transactional core products sales, generating lower margins – The resource allocation is not always matching the opportunity (geography, customer segment, vertical.) – The rules of engagement for technical resources (solution or product specialists) are not clear.

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Why Metrics Get Worse With Scale

Seeing Both Sides

For example, PR doesn’t scale. It seems like such an amazingly efficient source of customers, yet ask any marketing communications or PR professional to acquire 10x the number of customers that they did last year and they’ll look at you as if you have 10 heads. Churn rates are another metric that can get harder with scale.

Metrics 20
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Twitter Link Roundup #38 – Design, Copywriting, Marketing, Small Business, Social Media And More

crowdSPRING Blog

20 incredible examples of smooth horizontal and vertical sliding navigation websites – [link]. Why People Hate Your Viral Marketing – [link]. Create a Realistic Panoramic Matte Painting in Photoshop – [link]. 20 Fabulous Photoshop Web Interface Tutorials – [link]. 12 Unique and Creative Shoes – [link].

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Twitter Link Roundup #269 – Impeccable Resources for Small Business, Startups, and Design!

crowdSPRING Blog

Why there won’t be an Uber in every vertical – buff.ly/1KNtdUj. Read The Fine Print Before You Use Microsoft’s Viral Age-Guessing Tool crowdspring.co/1FSoMIx. Airbnb Grows to a Million Rooms, and Hotel Rivals Are Quiet, for Now nytimes.com/2015/05/12/bus…. Are You Tolerating Mediocrity? 10 Ways to Tell crowdspring.co/1bV2FWd.