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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Sales cycle length increased. So what does it take? Content blindness. MQL cost significantly increased.

B2B 150
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Freemium is alive and kicking

David Cohen

As an example, one of the areas that I like to invest in is vertical search. With vertical search, it’s all about the crack. Vertical search is one of those areas where I think freemium can still make a ton of sense. I had a meeting today with the vertical search company that I recently funded.

Vertical 110
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Four Tips For Retaining And Motivating Your Staff

YoungUpstarts

The most traditional of these is takes the form of a top-heavy vertical structure, and provides benefits such as tight levels of control and close monitoring of activity. Taking the time to put together a personal development plan with your employees shows them that you value them and want to help them improve.

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Demo day arrives for Springboard’s Internet of Things accelerator

The Next Web

The program was announced in November last year and since whittling its way down to the eight final teams has seen has seen the groups receive more than a dozen show and tell sessions and 827 one-on-one mentoring sessions in a bid to fine tune the groups’ ideas for Internet of Things hardware.

Internet 120
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Transcript of Increase Profits Through Specialization

Duct Tape Marketing

John Jantsch: One of the ways to really drive up profit is to specialize, is to go into a vertical market, is to go have a niche, to get known as an expert in X, Y, or Z. If you’re not a software developer, maybe if you’re a designer, you’re going to also likely gravitate towards your skills. Back to Podcast.

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SuperMac War Story 10: The Video Spigot « Steve Blank

Steve Blank

Present at the Creation It was early 1991 and Apple’s software development team was hard at work on QuickTime , the first multimedia framework for a computer. So SuperMac engineering also developed video compression software, called Cinepak. The software was idiot proof. There was nothing for the consumer to do.

Video 184
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How to Compete Against Open Source Competition

Software By Rob

And thus it is with the majority of open source software: Open source software is free if your time is worth nothing. I’m bracing my inbox for emails from disgruntled Gimp users explaining how charging for software is bad, commercial software is evil, and my mother dresses me funny. But I don’t buy it.