abovethecrowd.com
NOVEMBER 13, 2012
Aggregating suppliers is a necessary, but insufficient step on its own. You must also organically aggregate demand. Great marketplaces do not simply aggregate a market; they enhance it. Wow” moments lead to word-of-mouth viral growth and high net promoter scores. Aggregating demand is much harder and more critical.
Occam's Razor
SEPTEMBER 24, 2012
All the things that directly tie to the bottom-line of your company, which you can tie to Net Income driven by digital. And then beyond, to measuring your Net Promoter Score (or the latest flavor of the month customer centric metric), etc. But not, ever, in aggregate.]. What can you measure to show value: Do. Too strong?
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Duct Tape Marketing
MAY 1, 2015
The good old days of carefree frolicking on the net have made way to a new and very different kind of web presence. These are the days of the meticulously crafted Likes and Shares and the cautionary tales of intimate affairs gone viral and private pictures haunting teenage girls. If a Dog is Man’s Friend Then….
Occam's Razor
AUGUST 22, 2011
Hyper Focus Your Digital Marketing: Ensure A Clear Line Of Sight To Net Income! Aggregation of Marginal Gains: Recession Busting Analytics! Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions. Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Online Marketing Still A Faith Based Initiative.
ConversionXL
MARCH 16, 2016
What’s So Special About The Net Promoter Score? Net Promoter Score is a customer loyalty metric developed by (and a trademark of) Fred Reichheld, Bain & Company, and Satmetrix. You calculate your Net Promoter Score by subtracting the percentage of Detractors from the percentage of Promoters. Image Source. Image Source.
Both Sides of the Table
JANUARY 17, 2011
Creativity in our business lives – The average tech startup these days spends time talking with colleagues & investors about a multitude of things: customer acquisition, viral adoption, raising capital, hiring / firing employees, product features, technology trends, marketing / branding, and on and on.
Startup Lessons Learned
MAY 11, 2020
There's a good enough vaccine to get the virality rate below one. All the other things that matter, aggregating talent, getting people to care, all of that stuff that's hard in a boom and easier now. ER : I've been urging the startups that I talked to budget on a net burn basis, so that more spending is gated behind net burn targets.
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