A Smart Bear: Startups and Marketing for Geeks

JANUARY 10, 2011

Pet owners who like the cards will look on the back to see how to order some of their own, and suddenly you have a viral marketing campaign that cost you lots of initial legwork calling vets but not a lot of money. But a wide net catches few fish. Wide nets contain generic statements which thrill no one. Working the pain in B2B.

Software Review 232

Software Review Technical Review .Net Design 232

YoungUpstarts

OCTOBER 4, 2015

Nor to achieve the greatest “virality” in our digital campaigns. Create a holistic way of measuring your Social CRM activities through dashboards monitoring KPIs such as the following: Net Promoter Scores – how likely are your customers to recommend you to others? 3 Measure Social CRM holistically.

Technical Review 100

Technical Review Software Review Customer Social Media 100

crowdSPRING Blog

FEBRUARY 16, 2015

I meant to say, that five years later nothing has changed, the status quo remains, no long-term protections have been put in place, our politicians continue to lock the net-neutrality-grid, huge corporations continue to fight for their own interests and against those of the average, everyday consumer of digital goodness. Wait, what?

.Net 48

.Net Small Business Washington Startup 48

YoungUpstarts

MARCH 20, 2018

Just as we closed the door on 2017, the FCC voted to repeal the Net Neutrality laws which protected the rights of internet users and website owners. When the Google Arts and Culture app released a feature in January that matches a selfie to a famous work of art, it didn’t take long for the doppelganger game to go viral.

Customer 200

Customer Technical Review Security Internet 200

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

Taking “rate of cancellations” minus “rate of upgrades” is called “net churn.” ” Getting to zero net-churn is a big step in getting profitable; the most successful SaaS companies have negative net churn. Use viral growth to offset cancellations.

Business Model 335

Business Model .Net Revenue IPO 335

Berkonomics

MARCH 11, 2021

If more than forty percent of the respondents say they would be “very disappointed,” then the product should go viral and be a great success. Again, it is a sign of a viral marketing effort to get more than forty percent checking that box. Most of us know of the “net promoter score” which is the ultimate survey. One question. “On

Customer 87

Customer Viral .Net Email 87

Occam's Razor

SEPTEMBER 24, 2012

All the things that directly tie to the bottom-line of your company, which you can tie to Net Income driven by digital. And then beyond, to measuring your Net Promoter Score (or the latest flavor of the month customer centric metric), etc. Time to dive deeper. How can you magically report all of them together? I don't know.

Metrics 165

Metrics Advertising Marketing Social Media 165

Hearpreneur

APRIL 13, 2022

Their innovation lay not just in their product, but their viral video marketing campaign involving slamming raw eggs on their mattress to show that they wouldn’t break due to their mattresses’ high-tech cushioning. This company continues to grow today and disrupt its industry, and its net value continues to rise to incredibly high numbers.

Artificial Inteligence 77

Artificial Inteligence Entrepreneur Technical Review Software Review 77

Startup Professionals Musings

AUGUST 10, 2014

Most modern investors still look for a business model that embodies a gross margin over 50 percent and a net margin in the 20 percent range. These days, you need customer evangelists who see the value and will pull in their friends through viral actions to keep the business growing.

Revenue 246

Revenue Entrepreneur Valuation Viral 246

abovethecrowd.com

NOVEMBER 13, 2012

Wow” moments lead to word-of-mouth viral growth and high net promoter scores. The supplier not only looks to you as a provider of revenue, but they receive that revenue “net of the fee.” When this experience delta is great enough, it creates “wow” moments for new users. Economic Advantages vs. the Status Quo.

Aggregator 101

Aggregator Marketing Software Review North America 101

YoungUpstarts

AUGUST 7, 2017

Casting a wide net is the key to marketing success. The fastest way for a young business to find success these days is to have a social media post go viral. If you want your business to succeed, you absolutely must embrace the necessity of marketing it. Your marketing efforts cannot be halfhearted. Sensational Social Media.

Social Media 150

Social Media Channel Viral Finance 150

Startup Professionals Musings

JUNE 26, 2016

Most modern investors still look for a business model that embodies a gross margin over 50%, and a net margin in the 20% range. These days, you need customer evangelists who see the value and will pull in their friends through viral actions to keep the business growing. Long-term stability requires revenue growth and profit.

Revenue 145

Revenue Valuation Startup Viral 145

YoungUpstarts

NOVEMBER 6, 2019

Or, do you want to motivate your current consumers to buy more of your product (higher net per sales)? Also, Viral Marketing gives us the ability to leverage social networks by offering individuals an incentive to refer family and friends to our business. Are you simply looking for more people to buy your product (raw traffic)?

Channel 165

Channel PPC Marketing SEO 165

This is going to be BIG.

FEBRUARY 17, 2020

They think that if they just had enough money to market something, it would take off, yet whenever they pitch the app in front of a crowd of 100 people, the conversion and virality rate isn’t proven out at all. Here’s a checklist that might be helpful in determining whether or not this is something worth working on.

Startup 117

Startup Viral Venture Capital .Net 117

Startup Professionals Musings

MAY 14, 2012

The value proposition must clearly define the target customer, the customer’s problem and pain, your unique solution, and the net benefit of this solution from the customer's perspective. Word-of-mouth and viral marketing are popular terms these days, but are rarely adequate to initiate a new business. Target market. Sales/Marketing.

Business Model 242

Business Model Distribution Viral Green 242

YoungUpstarts

JULY 15, 2016

You can do this by using different forms of social media or investing in viral marketing. Make sure that you do everything you can to get people to share your content across the net. Great marketing will help the audience, and the customers interact with the business in new and exciting ways.

Campaign 100

Campaign Marketing SEO Social Media 100

YoungUpstarts

MARCH 8, 2015

” The greatest challenges in business today are these unseen obstacles — the limiting and negative viral conversations that infect your vision, your mission, and the strategy you’re trying to execute right now. 500/5,000 list and a more than 40,000 percent increase in net profit during the following years.

Conversion 100

Conversion Employee Houston Leadership 100

ConversionXL

FEBRUARY 27, 2019

The net result is that later, when they do start cold calling, they find out that what they are building doesn’t fit a need, or doesn’t have the right features to start selling immediately. The classic problem of not validating a product, David Skok explains , is that. Big success can be terrible for your data (and maybe your product, too).

Product 110

Product Campaign Acquisition Social Media 110

Startup Professionals Musings

JANUARY 29, 2011

The value proposition must clearly define the target customer, the customer’s problem and pain, your unique solution, and the net benefit of this solution from the customer's perspective. Word-of-mouth and viral marketing are popular terms these days, but are rarely adequate to initiate a new business. Target market. Sales/Marketing.

Business Model 246

Business Model Distribution Viral Green 246

Start Up Blog

SEPTEMBER 23, 2021

While fringe views and conspiracy theorists have always existed, it’s ironic they can now spread their messages on social media virally to the unprotected and at scale. Some people’s brains are operating so poorly that they refused to wear helmets to protect themselves. Social media’s product is to sell attention.

Social Media 91

Social Media Media Algorithm Viral 91

Startup Lessons Learned

NOVEMBER 7, 2008

The net result: we sold exactly zero presidential debate avatars. I too would be concerned about false negatives, but perhaps this strategy could be integrated into a broader market research strategy that included user engagement, viral marketing, etc which would all be quantifiable under the Google analytics. Thanks for the insight!

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Steve Blank

FEBRUARY 22, 2010

For example, at a minimum, a web based startup needs to understand the Customer Lifecycle, Customer Acquisition Cost, Marketing Cost, Viral Coefficient, Customer Lifetime Value, etc. Cost Per Acquisition Net. Viral Acquisition Ratio. Dave McClure’s AARRR Model is one illustration of the web sales pipeline. Financials.

Balance Sheet 303

Balance Sheet Startup Burn Rate Metrics 303

YoungUpstarts

DECEMBER 7, 2016

Its “Community” area allows anyone with a free Buzzfeed account to publish content, and pushes great stories to its front page, where it can receive even more facetime and potentially go viral. Net-a-Porter and Lyst are popular brands. Start a Program. Strong visual assets are key for launching successful ecommerce sites.

Curation 100

Curation Startup eCommerce Architecture 100

Cracking the Code

JANUARY 22, 2009

While it may make sense to offer very slight adjustments for favorable payment terms and one time revenue, net additions to MRR should dominate the sales rep’s thoughts. Popular Media: the key to viral marketing. The reps’ top 3 priorities should be (i) MRR, (ii) MRR, and (iii) MRR. by Joel York at Chaotic Flow.

Software Review 91

Software Review Clawback Sales Salary 91

This is going to be BIG.

JULY 2, 2015

Right now the market is pretty much only high net worth individuals. Retail stores may not have the same margin or viral growth, but what they spend to build a store is what they don't spend in customer acquisition dollars that Blue Apron spends. There is a ton of regulatory risk. You only invest in scalable businesses?

Cap Table 60

Cap Table Viral .Net Acquisition 60

Startup Lessons Learned

OCTOBER 23, 2013

In the Udemy course, Alistair and Ben expand these basics into a description of how to create empathy, stickiness, virality, revenue, and scale. The Net Promoter Score is an obvious one for an established product—how likely are you to tell someone else about the product or service. Alistair: There are plenty. Consider a restaurant.

Analytics 167

Analytics Lean Widget Metrics 167

thebarefootvc

MAY 20, 2013

Tumblr, a next generation content site that epitomizes media creation, consumption and usage of the 21st century and of the net-native generation, has been acquired by a staid, late 20th century, Web 1.0 It had to happen. Why did it have to happen?

IPO 87

IPO Venture Capital Curation Acquisition 87

mashable.com

NOVEMBER 30, 2010

Verizon Wireless Set to Launch 4G Net. Step-by-step guides to using popular websites, reviews of mobile applications, breaking news about whats happening on the web, the best viral videos, tips for marketing your businesses online and much much more! Will Your Next Cable Box Be an Xbox? Kim Kardashian Tops Bing’s Most Pop.

Software Developers 79

Software Developers Software Development Software Review Software 79

ConversionXL

MAY 27, 2022

Here’s what the engagement continuum looks like for a demand generation strategy : Based on this change, we need to rethink how we strategize (with attraction instead of casting a wide net) and how we’ll measure our marketing efforts. Obsessing over going viral. In most cases, viral posts generated less demand.

Demand 124

Demand B2B Distribution Channel 124

Eric Friedman

FEBRUARY 11, 2013

Overall people seem to enjoy the content which is a net win. I am very interested in determining the virality of my links and ability to read things first vs. catching them later. Links that I think are great sometimes fall flat, while linke I think are “meh” seem to get lots of traction.

Syndicate 98

Syndicate Syndication Viral .Net 98

The Next Web

MARCH 2, 2014

Successful mobile games rely on virality and retention just as much as monetization to stay afloat. In the first 30 days of our anti-cyberbullying campaign, players were so excited about donating that 19 percent of our game’s net revenues ended up going to Cybersmile.

Mobile 142

Mobile Global Campaign Viral 142

Spencer Fry

JUNE 29, 2011

The Viral Strategy. We're all familiar with the idea of viral user acquisition: Your current users invite other users to use your service. Foursquare and similar viral success stories (Instagram, etc.) You want to be able to track how new viral users are coming into your system. Another issue is server growing pains.

Philippines 77

Philippines Viral Bootstrapping Europe 77

ConversionXL

JANUARY 11, 2013

Viral aspect of the campaign: The more sharing, the more points, and the greater the chances of winning in both the weekly and main prize (luxury all-inclusive weekend in Vihula Manor) draws. What was the most surprising was the fact that most participants came from viral growth (shared links, which where tracked). Net Gain: 1,147.

Campaign 95

Campaign Estonia Social Media Viral 95

ConversionXL

AUGUST 10, 2021

Cabot Cheese teamed up with a winery to give away a wine and cheese box to two winners in exchange for participating in this Instagram giveaway: They kept the barrier to entry low without sacrificing virality. Contestants simply had to follow both brands and tag a friend in the comments to enter.

Metrics 152

Metrics Audience Curation Algorithm 152

Up and Running

MARCH 6, 2019

Not just disruptive , but also game changing , market-leading , and viral , and pivot. You focused on internal rates of return and net present value. I’m glad they taught you internal rates of return and net present value in business school. You focused on internal rates of return and net present value.

Net Present Value 87

Net Present Value Forecast IRR Oregon 87

Duct Tape Marketing

MAY 22, 2014

The not-so-good part that you may be well aware of is that outbound marketing campaigns are designed to cast a net (marketing message) over a huge audience in one go. Why are big companies still pouring out millions of dollars each year for advertising campaigns? That’s the good part.

Marketing 63

Marketing Advertising Campaign Audience 63

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. This is essentially a version of the viral loop.

Viral 140

Viral San Francisco Lean Continuous Deployment 140