Both Sides of the Table

OCTOBER 29, 2009

Turns out everybody likes to produce content and take part in the “conversation.&# Massive uptake of user-generated content including blogs (e.g. Turns out this conversation is pretty important and what many people want to do. We’ve run enough campaigns to known that users have been tolerant of authentic ads.

Technical Review 286

Technical Review Advertising Early Stage Internet 286

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. ABM must target the entire buying committee, not just one or two individuals who may never be involved in sales conversations. ABM takes you from fishing with nets to fishing with a spear. ABM isn’t a quick and easy win. It’s an ongoing process that takes time to build and grow.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

AUGUST 11, 2021

A well-thought-out strategy lays the foundations for your sponsorship efforts in the same way a marketing strategy guides your marketing campaigns. For advertising opportunities, research PPC, print, and traditional media fees based on similar audiences and value the asset accordingly. Best, Chris. And you can enjoy success if you do.

Audience 139

Audience Social Media Email Ruby 139

ConversionXL

MARCH 3, 2016

sessions or conversion rate). Session Duration”, “Pageviews” and “Bounce Rate” out for any other metric, including conversion metrics and goal completions. Above, I simply switched out Goal 6 for a conversion goal I was more interested in. That can inform your content, SEO and PPC strategies.

Analytics 48

Analytics Customer PPC Metrics 48

Startup Lessons Learned

NOVEMBER 7, 2008

Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. The net result: we sold exactly zero presidential debate avatars. Start an AdWords campaign.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Occam's Razor

FEBRUARY 25, 2013

Why is it that we analysts feel like we have some amazing untapped ability that could revolutionize any business we touch, and yet we have to fight to be included in strategic conversations where we could do the most good, and we have to fight not to be ignored when we have something important to say? 400% ROI, not bad.

Analytics 142

Analytics DC Web Revenue 142

ConversionXL

JULY 11, 2016

Elite Camp is a 3-day traffic and (mainly) conversion event. Compared to earlier tv-branding campaigns today, memory allocation is scattered across multiple devices and activities at a time. Build a business case around conversion optimization. The most important measure at TransferWise is the net promoter score.

PPC 48

PPC Analytics Video Non-Compete 48

Occam's Razor

JANUARY 6, 2010

One was extolling the wonderfulness of their multi channel campaign tracking. They did have PPC ads, which I click on the ad for specific product they land me on generic nonsense pages. Not your api driven integrated massively multi channel attribution analyzed campaign lifetime databases. That's sucking.)

Analytics 99

Analytics Web Campaign PPC 99

ConversionXL

JULY 9, 2015

Why the gap between signup and conversion? and you’re executing targeted marketing campaigns that are garnering traffic. The chart below, a benchmark study done by Totango , shows the typical ratio of tire kickers to true evaluators: As you can probably assume, it’s the true evaluators that show the greatest conversion rates.

Analytics 48

Analytics Conversion Software Review Email 48

trada.com

APRIL 7, 2010

Skip to content Tina MVC for WordPress « Finding The Need for International Pay-Per-Click Campaigns Lijit: A Fun Tool in Your PPC Arsenal » The Stealth Mode: Trada’s Position on Staying Stealth Debate: Stay Stealth? Each conversation was invaluable, and we didn’t play hide the ball with them.

Stealth 40

Stealth PPC Advertising Conversion 40

Occam's Razor

AUGUST 11, 2015

Campaign Cost Analysis. Finally for outcomes I've picked Page Value (remember, it is imprecise to measure session level metrics like conversion rate, goal completions, for hit level dimensions like pages). Ecommerce Conversion Rate, Transactions, Average Order Value and Revenue are buddies you already know so well.

Analytics 60

Analytics Customer Metrics eCommerce 60

Duct Tape Marketing

FEBRUARY 3, 2022

They may just do PPC or just do SEO or just do creative, but they're all over the, the country. So if the business is returning net income, profit, EBIDA at the end of the year, it is absolutely worth something right to the right buyer, right? Agencies can service clients all over the world. Amanda Dixon (05:36): Exactly. Thanks John.

Entrepreneur 78

Entrepreneur Technical Review Cofounder Valuation 78

Occam's Razor

AUGUST 22, 2011

Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Hyper Focus Your Digital Marketing: Ensure A Clear Line Of Sight To Net Income! Six Tips For Improving High Bounce / Low Conversion Web Pages. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. Is Conversion Rate Enough?

Analytics 124

Analytics Metrics SEM Web 124

ConversionXL

MAY 27, 2020

HARO is a great workaround for businesses that want to be featured in media outlets but aren’t in a position to launch a proper digital PR campaign. The cost per link can go through the roof, and traditional PR campaigns are able to get links only to specific pages, often your homepage.).

B2B 142

B2B Social Media Email Campaign 142

Occam's Razor

MAY 18, 2010

Among things in the above image I love analyzing Direct (to understand value of the free traffic), Visits with Conversions (to understand my BFF sources and pages and behavior), and Non-bounce Visits (to understand people who give me a chance to do business with them). Television campaigns. See what I mean, a bit better insights.

Analytics 123

Analytics Web Acquisition Metrics 123

ConversionXL

NOVEMBER 13, 2019

I had actually won an innovation award for planning a hugely complex, digitally printed, dynamically personalized direct mail catalog campaign for Tourism British Columbia as a client. Following on from the audit, they asked me to take over the management of the campaigns.” It’s the same amount of work but much more money.

SEO 110

SEO Hiring PPC Leadership 110

Occam's Razor

APRIL 6, 2009

There will be two bonus items in there: 1) SbKT will attempt to classify your keywords into logical Campaigns and 2) into logical Ad Groups, thus saving you some time. and exactly where to send this traffic so they have a relevant experience (which translates to a higher conversion rate). Data driven paid search campaigns!

Search 103

Search PPC Matching Analytics 103

ConversionXL

NOVEMBER 13, 2019

I had actually won an innovation award for planning a hugely complex, digitally printed, dynamically personalized direct mail catalog campaign for Tourism British Columbia as a client. Following on from the audit, they asked me to take over the management of the campaigns.” It’s the same amount of work but much more money.

SEO 49

SEO Hiring PPC Leadership 49

maplebutter.com

JANUARY 8, 2013

Do that – nothing else but one product / company / focus and get to $1M in sales with atleast $15% net profit. Friends & Family – High net-worth individuals with a passion for you and your industry. High net-worth individuals familiar with the industry or credit cards. Once you’ve done that – then. do something else.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Occam's Razor

JANUARY 20, 2010

If you truly want to kick it up a notch as a SEO please please please go to the Goal and Ecommerce / Conversions reports and apply your organic segment, stretch the time period, and report (aggressively) how well your SEO efforts are delivering value to the business. Start a conversation. Use it to time your campaigns. "When

Analytics 90

Analytics Search SEO Metrics 90