Brand-Owned Terms: The Power—and Process—of Naming a Movement
ConversionXL
JANUARY 16, 2019
Additionally, Shah told me, “It was more specific than ‘Internet Marketing.’ While the term was new, many of the ideas aligned with “ permission marketing ,” which Seth Godin brought into marketers’ consciousness in 1999 and contrasted with “interruption marketing.” If you don’t name something, then it doesn’t become real.”.
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