A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

It’s often said that you shouldn’t talk about price during customer development interviews. This is often B2C because the value is in quantity of customers, and there’s 100x more consumers than businesses. $1/mo Also this is almost exclusively B2B unless it’s something “luxury.”

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

ConversionXL

JANUARY 18, 2022

Jeff Bezos’s private space technology company Blue Origin was founded back in 2000. Studies show that only 5% of B2B buyers are ready to buy. What: Wynter helps marketers to improve their copy with a panel of engaged B2B professionals. There’s only so much you can say about B2B panels in a way that nobody else has.

Marketing 109

Marketing Social Media Non-Compete Audience 109

OnlyOnce

OCTOBER 31, 2013

Fred Wilson has been a venture investor and director in Return Path since 2000, first with Flatiron Partners and then with Union Square Ventures. Look for VC portfolios that have a lot of “like” companies (B2B, B2C, media, tech, etc.). Selecting Your Investors. We’ve been through a lot of wars together.

Valuation 133

Valuation Term Sheet B2C Security 133

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. And I, that's really my expertise.

B2B 83

B2B Marketing B2C ChatGPT 83

ConversionXL

MAY 22, 2017

In early 2000, the diffusion of Personal Computers transformed the way users made decisions and the paradigm buyer/seller changed again. The MQL (Marketing Qualified Lead) is a prospect that somehow expressed interest in your company/product and it’s ready to interact with a human, often Sales Development Reps.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

Seeing Both Sides

JULY 11, 2013

You dive deep into a customer development process, working closely with a few customers who feed you requirements and are willing to trial an imperfect product that is evolving quickly. a third sales model has emerged which I''ll call "Developer Driven". 3) Developer Driven Sales. I''ll discuss each one below.

Sales 50

Sales Technical Review Software Review B2B 50

The Next Web

DECEMBER 8, 2013

By the end, 99 percent of the B2B marketplaces had cratered and only B2C eBay was left standing and thriving. The prevailing consensus at the time was that B2B marketplaces were too hard (e.g. The prevailing consensus at the time was that B2B marketplaces were too hard (e.g. Support series of one-to-many relationships.

B2C 136

B2C B2B Demand Vertical 136