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What Startups Can Learn About PR and Crisis Management

Both Sides of the Table

My golden rule of public relations is that “if you don’t shape your story somebody else will.&# During the 2004 election he was accused of having made up material facts from his service in the Vietnam War in an election against somebody who didn’t serve in a war. Have private conversations to change opinions.

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Blending Paid Social with Organic Social :: Small Business.

Duct Tape Marketing

Lead generation in this content driven social model is still a metered blend of advertising, public relations and referrals, but social is the mechanism driving the discovery and the conversation surrounding this powerful form of lead acquisition. Note: There have been some updates since I published th. All rights reserved.

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Weekend Favs June Eighteen :: Small Business Marketing Blog from.

Duct Tape Marketing

Keepstream – tool that allows you to organize and publish an archive of things on Twitter such as events streams, specific conversations or a product launch and then embed the conversation on your site. Also makes a great way to share a conversation about a client to help them understand the buzz. All rights reserved.

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5 Practical Tips for Getting More from Facebook :: Small Business.

Duct Tape Marketing

Sure, people converse with their friends and fans, but the real power of understanding how to network lies in reaching out to people you don’t already know and finding common ground to expand your network. All rights reserved.

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Mirror, Mirror on the Wall, I'm My Ideal Client After All :: Small.

Duct Tape Marketing

Related Posts: 5 Steps To the Perfect Client Who don’t you want as a customer? The Picture Perfect Ideal Customer Filling the Gap Between Generation and Conversion Finding Your Ideal Client Posted by : John Jantsch on Jun 27, 2011 | 6:55 am Category : Marketing Strategy Tag : ideal client Popular Posts Adding the Facebook Like.

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Understanding the Most Fundamental Shift in Marketing :: Small.

Duct Tape Marketing

While most businesses use a marketing model that tends to lean heavy on the desire to go from know us to buy from us, any business that fills each of these seven touchpoints will be well on their way to finding and keeping customers that become part of the lead generation and conversion team. All rights reserved.

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How to Document Your Brain :: Small Business Marketing Blog from.

Duct Tape Marketing

I had a great conversation recently with Derek Sivers , founder of CDBaby and author of Anything You Want. jepoirrier via Flickr It’s not that the owner’s thinking is flawed, it’s that most of knowledge, mission, vision and basic how to do stuff stays locked up there. All rights reserved.