ConversionXL
FEBRUARY 15, 2018
And for nearly 20 years, Ford’s luxury division lost money until it was sold off in 2007. My company focuses on optimization for the high-end and luxury market, and over the years, we’ve learned there are 5 critical factors that will make or break the conversion rate of a high-end ecommerce store. Don’t skip the basics.
Austin Startup
AUGUST 24, 2019
Many of my industry friends, serving as VPs of eCommerce at large retailers, thought we were crazy. But Amazon was just a small fraction of eCommerce at that time, and was dismissed by many retailers (how things have changed since then). The iPhone wasn’t out yet (that was 2007). But then there was one that launched?
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ConversionXL
JULY 10, 2014
Another thing I like to do is get away from their branded channels and see what conversation is being had in “unmonitored” communities. This is as simple as searching “[competitor name] intitle:forum” in Google to see not just what questions are being asked, but where these conversations are happening.
Occam's Razor
OCTOBER 15, 2012
I spend 70% of my time in the US and for those discussions I'm primary looking at speed (connection above), mobile penetration (yes, 2007 was the year of mobile!), For example, if you are in Russia and an ecommerce business, it is even more important to have a well thought out mobile strategy. It is the lead influencing channel.
Hearpreneur
MAY 15, 2016
All the while, I was anxious because I barely followed baseball and couldn’t keep up with the conversations around me. I had already left my good paying job when my son was born in 2007 so failure was not an option. Funny as it is, my business started during a casual conversation with my sister. The Bagtique was born.
ConversionXL
SEPTEMBER 3, 2014
Without realizing it, the businesses who want the secret sauce, the quick fix to more “conversions” are asking the wrong question. 7+ Underutilized Google Analytics Reports For Conversion Insights. Blog eCommerce Resources SaaS Resources User Experience & Persuasive Design Conversion Optimization'
Occam's Razor
AUGUST 22, 2011
Six Tips For Improving High Bounce / Low Conversion Web Pages. Multichannel Analytics: Tracking Offline Conversions. Is Conversion Rate Enough? I Got No Ecommerce. The Awesome Power of Visualization 2 -> Death and Taxes 2007. Stop Obsessing About Conversion Rate. What's The Fix? 7 Best Practices.
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