Duct Tape Marketing

JUNE 3, 2011

Lead generation in this content driven social model is still a metered blend of advertising, public relations and referrals, but social is the mechanism driving the discovery and the conversation surrounding this powerful form of lead acquisition. Note: There have been some updates since I published th.

Small Business 65

Small Business PPC Social Media Public Relations 65

Duct Tape Marketing

APRIL 18, 2011

So, by this point you might be saying, “But I don’t know how to get started with. ” – blogging, accounting, analysis, speaking, selling, hiring, SEO, or any other of a myriad of necessary activities I’m no got at. That’s part two for tomorrow’s post – come back won’t you!

Small Business 78

Small Business Marketing Engineer RSS 78

Duct Tape Marketing

APRIL 28, 2011

Start looking for ways to create and document a marketing system that you can teach others to run and remove yourself from the lead generation and conversion game. If a potential buyer can see how they too could operate your marketing system, even after you the owner is long gone, you’ll build value.

Marketing 69

Marketing Valuation Differentiation Lead Generation 69

Duct Tape Marketing

JUNE 17, 2011

People now use it for basic one to one communication far more frequently than the telephone and this behavior calls for expanded thinking around the topic in general. View it in that light and perhaps some creative uses leap to mind.

SMS 76

SMS Marketing Mobile Social Media 76

Duct Tape Marketing

MAY 27, 2011

Mobile intensifies the importance of inbound marketing (being found) and couples it with the need for ease of discovery (just the facts mam) I still get pushback from some small business marketers that can’t seem to get past the idea of spam text messages for lead generation as the sum game of mobile.

Small Business 59

Small Business RSS Marketing Mobile 59

Duct Tape Marketing

MAY 10, 2011

This is a powerful mindset change that is highly effective in any targeted lead generating situation you can imagine. The key is to let a prospect see and experience how they could get what they want first and foremost by engaging in a conversation with you and your products. So how can you present your offerings as food vs. foe?

Small Business 59

Small Business Marketing Engineer Social Media 59

Duct Tape Marketing

MAY 19, 2011

You’re not just bringing in leads, you’re nurturing them and building your reputation … and that’s the kind of lead generation that will keep paying off for months and years to come. Deliver a great recipe for your topic, and just like that killer marinara sauce on the back of the tomato can, it will get passed along.

Social Media 48

Social Media Email Small Business Programming 48

infochachkie.com

SEPTEMBER 24, 2011

Such positions include: PR, Sales, Product Development, Lead Generation, Strategic Planning, Fund Raising, etc. At the early stages of your company’s life, you cannot rely on disinterested, hired guns to define your company’s key tasks. What would be the best way to get results without hiring a consultant from Silicon Valley?

Equity 40

Equity Silicon Valley Cofounder PR 40

www.forentrepreneurs.com

FEBRUARY 2, 2010

What the sheet shows is that each customer is costing you $100 in just lead generation expense. And this is before you factor in the failure rate (the percentage of sales people hired that don’t become productive). What is Twitter hadn't gone to SXSW in 2007? This is a mistake.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Duct Tape Marketing

JUNE 23, 2011

The folks at Eloqua and JESS3 created a very useful infographic that helps visually illustrate this total body of work strategy and also sheds a light on the various marketing purposes of every type of content, and how to look at content creation from an operational viewpoint. Note: There have been some updates since I published th.

Small Business 73

Small Business Marketing Social Media RSS 73

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. To understand when the business has started to climb the sales learning curve and is in a position to hire more reps profitably, you have to think in terms of CMRR instead of bookings.

Software Review 48

Software Review North America Europe Metrics 48