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Quickly Unpacking Microsoft’s Acquisition Of GitHub

Haystack

After being installed in 2014 as Microsoft’s new CEO, Nadella has turned around the Seattle ocean liner on a new course after the Ballmer regime. Satya strikes again. And yesterday, another feather in the cap — GitHub. As Garry Tan observes , the GitHub outcome demonstrates the true power of building relevant products for developers.

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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

By 2014, almost half of B2B buyers were millennials , nearly double the number from 2012. Now, however, more new business flows through search and other channels. B2B ecommerce is about first impressions and differentiation, not just utilitarian design and minimal clicks. Are you gaining traction on social media channels?

B2B 130
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How To Sell Your Ecommerce Business For Maximum Value

YoungUpstarts

What are your customer acquisition channels? What do those channels cost? The image below gives the results of a study we performed using 245 sales with a total transaction value of $117 million between 2010 and 2014. What are your annual profits? What are your growth trends? What drives new sales? -

eCommerce 100
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Spectacles and $SNAP’s $20B Valuation

Austin Startup

It’s up from 40 minutes in July 2014. Even by July 2014, Facebook’s core application had effectively saturated the US market, with more than 80% of US adults on Facebook. Snap has introduced a panoply of well-regarded features over the years: stories, face and location filters, memories, discovery channels, etc.

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10 Optimization Experts Share Their Favorite Google Analytics Reports (Copy Them!)

ConversionXL

Here’s an attempt that might give you an idea of what your report might look like: Tim is speaking on this subject at Superweek on Wednesday, January 22nd 2014. . I have two total Report tabs that differentiate at the dimension level. Our goal with company profiles was to use them as a customer acquisition engine.

Analytics 132
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Product Lifecycle Marketing: What Matters Most at Every Stage

ConversionXL

The answers help define which marketing messages and channels will be most influential. Customer acquisition costs can be high, and growth may require large sales teams. The company focused on driving user adoption, and Facebook bought the company in 2014 without knowing how to monetize users. How big is the market? Product led.

Product 124
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Common Growth Hacking Myths (and How Growth Actually Works)

ConversionXL

June 2014 – Sean Ellis and Morgan Brown write Startup Growth Engines: Case Studies of How Today’s Most Successful Startups Unlock Extraordinary Growth , which defines growth strategies as growth engines. Peep Laja , ConversionXL : “I see growth hacking as traffic acquisition + conversion optimization.”