Startup Professionals Musings

AUGUST 2, 2012

As outlined a while back by Adam Holden-Bache on Social Media B2B , I’m convinced that business-to-business has more money and more untapped opportunities, along the following lines: Strategic partnerships. Lead generation. Identify potential new relationships. See who is checking into your business. Branded entertainment.

B2B 206

B2B Angel Investor Mobile Forecast 206

Duct Tape Marketing

DECEMBER 28, 2022

He is a CPA and was formerly the Business Manager and Director of Live Events for Midroll Media. And he's a C P A, was formerly the business manager and director of live Events for Mid-Roll Media. And that's where we started in 2014. You become a member of the media. It’s not too late. So Dan, welcome to the show.

Audio 50

Audio CPA Technical Review Hosting 50

Startup Professionals Musings

JANUARY 31, 2011

As outlined by Adam Holden-Bache recently on Social Media B2B , I’m convinced that business-to-business has more money and more untapped opportunities, along the following lines: Strategic partnerships. Lead generation. Leave tips where your contacts go (maybe similar to what History Channel does on Foursquare ).

B2B 227

B2B Startup Angel Investor Forecast 227

ConversionXL

JULY 10, 2014

Surveying Competitor’s Customers In The “Wild” You’ve probably already heard a lot about “spying” on your competitors using social media, but do you actually do it? Jan Dobson (@mytruself) July 10, 2014. Blog eCommerce Resources Landing Pages Lead Generation' image source.

Software Review 72

Software Review Lead Generation Design Campaign 72

Duct Tape Marketing

JANUARY 8, 2015

Outbound marketing is a marketing model that requires a lot of marketing messages to be pushed out through various channels in the hope that the right message makes it to the right person. The average cost per lead in North America is significantly less when using inbound marketing strategies. photo credit: State of Inbound 2014.

Marketing 28

Marketing North America Lead Generation B2B 28

Duct Tape Marketing

NOVEMBER 10, 2016

Who is interacting with your social media pages? One way to keep up with all of your marketing channels and messaging is to use marketing automation. Take the time to build your list organically through your website, social media pages and other marketing efforts. If you do buy leads, make sure they’re qualified.

Sales Cycle 70

Sales Cycle Marketing Nashville Social Media 70

Duct Tape Marketing

NOVEMBER 10, 2016

Who is interacting with your social media pages? One way to keep up with all of your marketing channels and messaging is to use marketing automation. Take the time to build your list organically through your website, social media pages and other marketing efforts. If you do buy leads, make sure they’re qualified.

Sales Cycle 63

Sales Cycle Marketing Nashville Social Media 63

ConversionXL

OCTOBER 21, 2014

Though it may seem obvious, according to the CMO Survey , which collected responses from Fortune 1000, Forbes Top 200, and other high ranking Marketers, found that the state of analytics even now in 2014, is quite dismal. Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics.

Analytics 113

Analytics Software Review Metadata Campaign 113

ConversionXL

MAY 31, 2017

The lead capture form has become one of the most ubiquitous tools in a marketer’s toolbelt. For a decade now, it has been the mechanism that makes inbound marketing and lead generation possible. Lead capture forms made sense in an era when phone and email were the dominant communication channels. Image Source.

Lead Generation 91

Lead Generation Channel IP Conversion 91

ConversionXL

AUGUST 8, 2018

As Rhea Drysdale, CEO of Outspoken Media , explained: Companies want to train their team so they can handle more internally, and that makes sense. Media outlets dubbed the heist “The Great Train Robbery.”. Ask clients to identify the channels or efforts that made them aware of a product or influenced their purchase. Qualitative.

Marketing 106

Marketing Metrics Programming Leadership 106

ConversionXL

FEBRUARY 9, 2016

Ryan Holiday , Author of The Obstacle Is The Way : “At the core, marketing is lead generation. Social media drives communication…to drive sales. 5 Social Media Growth Hacks for Small Businesses by Forbes. The key differentiator being the product-level focus vs. the channel-level focus of traditional marketing effort.

Retention 48

Retention Metrics Acquisition Conversion 48