Duct Tape Marketing

FEBRUARY 14, 2018

My own experience sending a newsletter has been eye-opening, and while social media garners most of the mainstream headlines these days, email remains as powerful as ever, and it’s well-positioned to be an effective offering into the foreseeable future. Campaign “design” is potentially the most technical aspect of the bunch. (As

Email 49

Email Technical Review Marketing SEO 49

ConversionXL

FEBRUARY 3, 2017

Well, according to the 2015 Affiliate Marketing Benchmark Report … 60.97% of affiliates live in the U.S. B2B Affiliate Programs Look a Little Different. Still, they are active in the B2B space as well (20.55%). Try asking your affiliates… “How is the campaign performing compared to similar campaigns?”.

Affiliate 48

Affiliate Programming Marketing PPC 48

Duct Tape Marketing

APRIL 21, 2017

Affordable Tools to Help Maximize Your Social Media Presence written by Guest Post read more at Duct Tape Marketing. Social media has tilted the marketing landscape, with close to 90 percent of marketers believing in the importance of social media marketing—a practice that saw a spending of close to $10 billion in 2015.

Social Media 66

Social Media Media Artificial Inteligence Analytics 66

YoungUpstarts

JUNE 4, 2018

74% of social media marketers turn to visuals and graphics as the most important form of content. In the ever-changing world social media marketing, it’s all about user-generated campaigns, and graphics play a major role in its effectiveness. Infographics are fun, and they make complex information easier to understand.

Social Media 113

Social Media B2B Design Reputation 113

YoungUpstarts

FEBRUARY 26, 2015

Though paper flyers are an option for today’s marketer, technology has also made it possible for you to avail yourself of digital distribution options and opened the door for platforms like evite , where anyone with a computer can quickly draw up an event or occasion announcement and distribute it to thousands of email and social media contacts.

Marketing 100

Marketing Distribution Social Media Advertising 100

Duct Tape Marketing

APRIL 20, 2017

5 Myths About Your Clients and Social Media That You Should Forget Right Now written by Guest Post read more at Duct Tape Marketing. When it comes to social media marketing, any small business can utilize their online presence for lead generation. It’s because many businesses aren’t using social media to its full potential.

Social Media 56

Social Media Media Michigan Lead Generation 56

Designmantic Blog

MARCH 6, 2018

She is also the author of Social Media Mastery: A Comprehensive Guide to Strategic Growth and is the founder of “The Authority Matrix”, which is a powerful tool used by Fortune500 executives that utilizes employee advocacy and influence. She was ranked 5th on Forbes’ Top 10 Social Media Power Influencer list.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76

ConversionXL

MAY 31, 2017

True, some companies experimented with social media as a sales channel as well. A year earlier, a 2015 survey of 2,000 consumers conducted by eDigitalResearch found that 37% of consumers expected to be able to communicate with brands via live chat (a.k.a. Other companies are experimenting with targeted bot campaigns as well.

Lead Generation 91

Lead Generation Channel IP Conversion 91

ConversionXL

MARCH 21, 2017

That’s not to say that all advertising is ineffective (of course it’s not), but banner blindness and a wave of consumer distrust along with increased competitive ad spending has caused the effectiveness of traditional campaigns to waver. A 2015 study found companies make $6.50 Image Source. Tactics change, though. Not a bad ROI.

Marketing 78

Marketing B2C Social Media Channel 78

Brandanew

JANUARY 8, 2016

2015 was a great year for Content marketers and brand owners. We talked to global social media experts and influencers to share with us their top social analytics tools for the coming year. For one these tools are entirely free and they provide a very in-depth look into how your account is performing on social media.

Analytics 100

Analytics Social Media Marketing Media 100

Duct Tape Marketing

MAY 15, 2017

This episode of the Duct Tape marketing podcast is brought to you by Active Campaign. Check out active campaign, there will be a link in the show notes but it’s ducttape.me/dtmactive. This is really my new go-to CRM, ESP, marketing automation, really low cost. dtmactive.

Marketing 36

Marketing Artificial Inteligence Analytics Lead Generation 36

Duct Tape Marketing

JANUARY 8, 2015

Half of marketers across B2B, B2C, and nonprofit sectors ranked inbound as their primary lead source, exceeding the average (42%) of all other channels combined.”. Social media is a relatively inexpensive way to find your target market compared to traditional advertising and print media. Source: Social Media B2B ].

Marketing 28

Marketing North America Lead Generation B2B 28

Occam's Razor

SEPTEMBER 15, 2014

Here's a graph that shows how US adults consume media, it shows time in hours. The post is written in these six steps: Step 1: Tag every shared link with campaign tracking parameters. Media-Mix Modeling/Experimentation. Step 1: Tag every shared link with campaign tracking parameters. Tag your mobile website.

Analytics 141

Analytics Metrics Mobile DC 141

Duct Tape Marketing

DECEMBER 7, 2015

Getting your local SEO plan dialed in is important because B2B and B2C consumers depend on the Internet to get the information they need to make purchase decisions. After that, get to work on your local SEO campaign. Local SEO is a subset of search engine optimization that helps people in your area find you on the search engines.

SEO 28

SEO Phoenix Arizona Lead Generation 28

ConversionXL

JUNE 2, 2022

If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. iRidium narrowed their audience into five segments: Best customers; Members of the target account buying community; Thought leaders ; Partners; Media and industry publications. And yet, no one can agree on what account-based marketing is.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

Occam's Razor

JANUARY 9, 2012

" Sad, unimaginative measurements of their sad, unimaginative campaigns. Just because your site is B2B, you do not have the right to create a 1940s website and force visitors to type their name, precise GPS coordinates and underwear size to get a PDF that should have existed as a webpage in the first place (as HTML has been invented).

Marketing 140

Marketing Analytics Web Channel 140

ConversionXL

NOVEMBER 16, 2016

You’ve likely read about tone of voice in a content marketing or social media context. (Or In 2015, 28% of the 4.9 Perhaps your social media channels and corporate brochure vary in tone, but do they still sound like your company?” (via Smashing Magazine). Set you apart from the competition. Persuade your visitors.

Conversion 48

Conversion Audience Massachusetts Social Media 48

Occam's Razor

JULY 22, 2013

Or perhaps you want to sign up for their blog, or follow them on social media or… any of a bunch of other things. What about grabbing the incredible mobile opportunity by the throat and truly delivering for utility marketing and executing for mobile 2015 ? Perhaps you love clothes and you think you might need some at some point.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

DECEMBER 3, 2012

A small bang here, a big sizzle there, one big paid search campaign and … VICTORY! Check out any B2B, B2Q, M2Z brand. On an owned existence, you can deliver a cluster of macro and micro outcomes to your direct site visitors as well as to the people you invite via your digital campaigns (search, social, email, display).

Framework 147

Framework Marketing Search Mobile 147