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Email Subject Lines: 8 Principles for Improved Open Rates

ConversionXL

There’s no such thing as a perfect email subject line. However, you can follow these principles, which will guide you closer to writing email subject lines that are perfect for your audience. If you’re sending emails, you should be testing your subject lines. Think of your email list as a living, breathing thing.

Email 93
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10 Things All Founders Should Do in the Last Months of 2014

Up and Running

Whether or not you can believe it, 2015 is quickly approaching. Instead, founders should be focusing on developing a content strategy for 2015 that allows them to educate, engage, nurture, and close sales throughout the entire year. – Kelsey Meyer, Influence & Co. Apply that logic to your company as you plan for 2015.

Founder 124
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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

The biggest new trends, according to a 2015 Gartner study , are cloud, mobility and the use of data and AI in decision-making. Lead/Meeting intelligence: Allow teams to mine important information about a lead from the very basic (email ID, phone numbers) to complex information (common professional connections, news mentions, job changes etc).

B2B 48
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18 Entrepreneurs Reveal The Pivot They’re Making in Their Business in 2020

Hearpreneur

What we realized is that SMS marketing campaigns are significantly more effective for us than email campaigns when qualifying the interest of new potential customers. Potential customers that have opted into our marketing list within the past 7 days are 39% more likely to respond to our SMS communication versus email communication.

SMS 85
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Founder Interview: Richard Lavina Innovating Accounting Services with Taxfyle

The Startup Magazine

Prior to founding Taxfyle in 2015, Richard worked for PricewaterhouseCoopers as an auditor. Fast forward to today; since we founded Taxfyle in 2015, it has earned the support and investment of numerous venture capitalists and is one of the fastest-growing companies in any sector in the U.S.

CPA 136
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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Well, according to the 2015 Affiliate Marketing Benchmark Report … 60.97% of affiliates live in the U.S. According to the benchmark report, most affiliates work in the B2C space (79.45%). Email Marketing – 37.85%. For example, the offer can’t be promoted via email or PPC. Email Marketing.

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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

It’s not which variant collects more email addresses, it’s which variant sells more books. Email addresses are observations. 2015 site vs. 2017 site. This works on email, too. Good email copy needs to stop a busy person from doing whatever they were doing before. Using email as the key is easy. Image Credit.