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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

The biggest new trends, according to a 2015 Gartner study , are cloud, mobility and the use of data and AI in decision-making. A 2015 global study of 2000 B2B buyers and sellers by Accenture shows that B2B buyers have high expectations for engagement. It starts with sales enablement. Image Source. Produce more engaging content.

B2B 48
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Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. The only reason good old digital is beating TV is mobile.

Analytics 141
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How to Create an On-Demand Super App like Gojek?

ReadWriteStart

The need for mobile applications is constantly flourishing as users can avail themselves of their tasks effortlessly. In general, there are a vast number of mobile apps, each holding different purposes. With your Super app, users don’t have to juggle between different mobile apps for different services. One-stop solution.

Demand 78
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How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style

View from Seed

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. In our case, Alignable members can decide to ask questions publicly or privately in groups and can post from their computer or their mobile if they’re on-the-go. Brand Ratings and Reviews.

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Is Above the Fold Really That Important?

ConversionXL

Optimizely has the call to action above the fold as well, but manages to avoid creating a false bottom by making the line “web and mobile apps” only partially visible. In the 2015 Q2 MOVR Report, it was concluded that 11% of mobile users start scrolling within 4 seconds when the page has finished loading.

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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. One of their three key areas of innovation and focus is Mobile. But Walgreens does have a mobile app. Everything you might expect.

Framework 163
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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Well, according to the 2015 Affiliate Marketing Benchmark Report … 60.97% of affiliates live in the U.S. According to the benchmark report, most affiliates work in the B2C space (79.45%). Mobile App. However, affiliate networks will expect a commission from you as well, which cuts into your profit margin. Image Source.