Startup Professionals Musings

SEPTEMBER 28, 2015

As an entrepreneur, make sure you understand your direct and indirect costs, staffing requirements, margins and metrics to make sure these elements are in place. In the real world, marketing initiatives that go viral cost big money and effort for their innovation and execution. Product distribution or service delivery.

Exit Strategy 120

Exit Strategy Technical Review Distribution Viral 120

View from Seed

AUGUST 30, 2016

“Users” is interesting, but the engagement metrics and value of users is where real success comes into play. Most people shy away from answering or deflect when their boss acts, “Why can’t we create a video like Dollar Shave Club and go viral?” But how are networks truly measured?

Social Media 185

Social Media B2B North America Media 185

Up and Running

MAY 23, 2016

In fact, SaaS industry revenue is projected to grow from $49 billion in 2015 to $67 billion in 2018, a compound annual growth rate of approximately eight percent. Producthunt.com is a great resource for viral marketing for the product launch as well as community feedback.”. 10 Effective Offline Marketing Ideas for Startups in 2015.

Software Review 74

Software Review Software Delaware Forecast 74

Brandanew

NOVEMBER 11, 2022

In 2015, when I started Brandanew as a small business owner , remote working was a novelty. Using someone else’s metrics to define our lives feels pointless. Building for quality experiences, and not mere viral-growth allows a brand, business, or project to have foundations that are steady enough to withstand external pressures.

Bhutan 130

Bhutan Viral Salary Metrics 130

Occam's Razor

SEPTEMBER 4, 2012

Two companies, Skullcandy and TripIt, delivering on four amazing outcomes that inspire us to set the bar significantly higher for our mobile efforts in 2015 (or sooner!). Why should we spend our marketing budget on the "99 guaranteed ways to make your video go viral" to deliver a great brand ad? Why not rethink acquisition?

Acquisition 144

Acquisition Mobile Customer Marketing 144

ConversionXL

APRIL 11, 2016

Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. In 2015, another study found that marketers ranked video as the second most effective type of content. Wistia shows which metrics can be used to help you measure various factors (e.g. The State of Video in 2016. Engagement?

Video 48

Video Conversion Mobile Search 48

Brandanew

MAY 4, 2016

Many founders are looking for instant fame, and getting viral. A ton of them also look at measuring their performance through likes and shares only as pure vanity metrics. For her 2015 work she decided to focus on creating a full blown pop album and to create a sonically synchronous voice through her work.

Channel 100

Channel Viral Cofounder Social Media 100

Brandanew

JANUARY 8, 2016

2015 was a great year for Content marketers and brand owners. Because BuzzSumo allows for the easiest way to identify the influencers within the industry that you are targeting with your content, it unlocks Twitter’s essential application for business: viral content exposure. Justin Kerby , Managing Partner, CaveSocial.

Analytics 100

Analytics Social Media Marketing Media 100

Hunter Walker

JULY 29, 2017

In 2015 when we started working on the law to eliminate vaccine opt-outs in California, it became pretty obvious that there was an asymmetry of passion on social channels that was pretty much the opposite of actual public opinion (which is 85% in favor of vaccination requirements for school). And plenty of people have known this for years.

Social Media 82

Social Media Campaign Media Marketing 82

ConversionXL

SEPTEMBER 28, 2016

Right now there is almost certainly an enterprise exec in a boardroom somewhere saying, “We need it to go viral.” Kittens and memes and babies kissing puppies… viral. When most people think about going viral, they think about raising a lot of awareness for their product or company. Do you even want to go viral?

Viral 48

Viral Conversion Campaign Audience 48