Occam's Razor

MAY 2, 2017

For example, your company is shifting aggressively into leveraging Machine-Learning in your marketing strategies and hence have made a shift to Smart Display Campaigns a huge priority. B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. And, we can do so much for them!

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Duct Tape Marketing

APRIL 13, 2017

As per the latest research , social media ad spend overwhelmingly surpassed television by the end of 2016- a result that wasn’t predicted. Advertising runs a gamut of choices- from very simple to a full-fledged campaign. A recent 2016 report reveals that 85% audience believe that promoted accounts help them discover new businesses.

Social Media 63

Social Media Media Marketing Lead Generation 63

Duct Tape Marketing

MAY 4, 2016

Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings. AdEspresso – The easiest online tool to manage and optimize your Facebook Advertising Campaigns. WordStream – Service that manages PPC campaigns, but great info too. 5 email marketing best practices for 2016.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

ConversionXL

NOVEMBER 15, 2016

The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. Stephen Pavlovich, CEO of Conversion.com , gave a great talk on SaaS conversion optimization at ConversionXL Live 2016. Best Free Trial Practices for B2B SaaS.

Conversion 48

Conversion Churn Rate Retention Metrics 48

ConversionXL

APRIL 3, 2018

They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Create win-back campaigns for churned customers. In 2016, they had a huge layoff and had to shift strategy. Renee Thompson – How to Win at B2B Optimization.

Retention 106

Retention Artificial Inteligence Channel Email 106

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. Alexander Velinov.

Analytics 131

Analytics Marketing Campaign Metrics 131

Brandanew

JANUARY 8, 2016

Social analytics and video marketing are likely to be the key marketing trends for 2016. Brands that will stand-out in 2016 will leverage the power of the community and create a strong ROI based on measurable data-backed decisions. Come for our first 2016 digital marketing workshop on Jan 15 (3pm to 6pm) in Delhi, India.

Analytics 100

Analytics Social Media Marketing Media 100

ConversionXL

MAY 31, 2017

According to Mary Meeker’s 2016 Internet Trends Report , 6 of the world’s top 10 most used apps are messaging apps. And according to a 2016 study from Twilio that looked at 6,000 consumers around the globe, the average consumer now has 3 different messaging apps on their phone’s home screen, and sends an average of 3 messages each hour.

Lead Generation 91

Lead Generation Channel IP Conversion 91

Duct Tape Marketing

DECEMBER 7, 2015

4 Local SEO Tips For 2016 written by Alex Boyer read more at Duct Tape Marketing. Getting your local SEO plan dialed in is important because B2B and B2C consumers depend on the Internet to get the information they need to make purchase decisions. The Top 4 Tips for Local SEO in 2016. And let’s be honest. Go Mobile Or Go Home.

SEO 28

SEO Phoenix Arizona Lead Generation 28

Designmantic Blog

MARCH 6, 2018

She is the founder and CEO of the brand amplification company called Thulium that specializes in B2B social media account-based marketing. She has been ranked by Klear as one of the Top 1% of global Social Media Influencers and was B2B Marketing’s #1 Most Influential Woman in Martech. Marsha Collier. Website: coolebaytools.com.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76

ConversionXL

MARCH 21, 2017

That’s not to say that all advertising is ineffective (of course it’s not), but banner blindness and a wave of consumer distrust along with increased competitive ad spending has caused the effectiveness of traditional campaigns to waver. There’s quantitative support for the effectiveness of influencer campaigns, too. Image Source.

Marketing 78

Marketing B2C Social Media Channel 78

ConversionXL

SEPTEMBER 30, 2020

Urchin , later acquired by Google, invented an amazing way of measuring campaign performance by using last non-direct click attribution and first-party cookies. As a B2B business, we’ve struggled with this problem for a long time. The solution was perfect—for earlier times: People used mostly one device. Smartphones were rare.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

YoungUpstarts

JUNE 4, 2018

In the ever-changing world social media marketing, it’s all about user-generated campaigns, and graphics play a major role in its effectiveness. Furthermore, the use of infographics in B2B marketing has increased from 50% to 58% from 2015 to 2016. Graphics should be able to tell its own story without you having to explain it.

Social Media 113

Social Media B2B Design Reputation 113

ConversionXL

JULY 10, 2019

That simplifies content creation and link building compared to, say, trying to promote niche B2B software. What the Most Common Passwords of 2016 List Reveals [Research Study] ” by Keeper. This hybrid blog post and infographic presents the results of Keeper’s study that assessed the most common passwords in 2016. Example 2. “

Marketing 125

Marketing Acquisition Software Review Aggregator 125

ConversionXL

APRIL 12, 2017

89% competed solely on customer experience in 2016. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. 2016: 5K ads a day. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Who is the B2B buyer?

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

JULY 8, 2016

Here’s a personalized value proposition example from Optimizely … And here’s a more simple personalization popup example… Interest in personalization is growing quickly, according to Evergage’s 2016 Trends in Personalization. What shape do those implementations take?

B2C 70

B2C Search Internet Mobile 70

crowdSPRING Blog

DECEMBER 5, 2016

Continuing with a longstanding tradition, the Oxford Dictionary has chosen 2016’s word of the year: post-truth. In fairness, though 2016 may stand out as an extreme manifestation of such decision making, it’s actually far from a novel social paradigm. Sound nonsensical? That’s actually kind of the point. It was never about the truth.

Denver 48

Denver B2B Design New York 48