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What Does the Future Hold for Conversion Optimization?

ConversionXL

Similarly, conversion optimization moves quickly. Conversion is expanding beyond just the core user experience. Similarly, it helps to have a unified view of conversion optimization to help you approach every avenue of optimization – from product to communications and call centers to landing pages and more.

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How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

billion, and by 2017, nearly half of global mobile users are likely to own a smartphone. Although this gap is decreasing due to the rise of mobile website optimization , conversion rates for these websites are still poor when compared to their desktop counterparts. But conversion rate alone is not a success metric.

Mobile 48
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Why Startups Love The One-Two Of Engaging, Affordable Quiz Marketing

YoungUpstarts

Now that is not a whole lot of resources to play with or start and optimize traditional online ad campaigns, so startups are on the hunt for new methods which ensure affordable results. Buzzfeed sees their quizzes shared an average of nearly 2000 times each, helping them to reach more than 580 million people in 2017.

Marketing 147
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How To Improve Your In-App Advertising Performance

YoungUpstarts

According to SmartyAds survey data , playable and rewarded ads excite many app marketers: 41 percent of app developers are going to spend 25% more budget on these creatives in 2018 than in 2017, with the preference given to full screen, (23%) and social units. The conversion in playable ads is four times higher on average.

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7 Easy and Effective Customer Segments to Target in Facebook Ads

ConversionXL

A customer survey conducted by BigCommerce revealed that 51% of SMBs expect social advertising channels (specifically Facebook Ads) will play a major role in accelerating revenue throughout 2017 and beyond. In April of 2017, Facebook announced that there were more than 5 million active advertisers using their ad platform.

San Jose 133
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Key Performance Indicators (KPIs) for Optimization

ConversionXL

Macro conversions vs. micro conversions. Your metrics are either leading to “macro conversions” or “micro conversions.” Macro conversions are the primary goal of your website, to convert user traffic into revenue. Micro conversions are process milestones or secondary actions. Jared Spool at CXL Live 2017.

Metrics 121
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Post-Purchase Emails: How to Boost Retention and LTV

ConversionXL

Though the remaining 58% understand the importance of customer loyalty and retention, they may find it difficult to execute and analyze customer happiness and conversion campaigns. conversion rate across all follow-up emails. 
An conversion rate across all digital receipts. conversion rate. open rate, a 6.4%