Occam's Razor

JANUARY 6, 2010

They did have PPC ads, which I click on the ad for specific product they land me on generic nonsense pages. I share these stories to illustrate vividly how we in the web analytics world get lost in our data and Omniture and Google Analytics and reporting and lose sight of the the basics and the customer experience. I mean count them.

Analytics 99

Analytics Web Campaign PPC 99

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. In this post, you’ll learn how to overcome the challenges and reap the rewards to collect subscribers, users, and loyal customers. . Customer journeys are rarely linear. Consideration.

Email 136

Email Customer Marketing Software Review 136

Duct Tape Marketing

APRIL 14, 2022

So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B. I, I think there is this convert urgents where affiliate marketing was a model that used technology to, to work with partners at scale. You say you'll pay me 10 bucks. I'll promote.

Marketing 88

Marketing Affiliate Channel Software Review 88

ConversionXL

MAY 11, 2013

Combine that with the fact that not all customers enjoy filling out lead forms and inbound phone calls are 10-15 times more likely to convert than an inbound web lead , it becomes clear: if you’re not tracking your phone calls, you’re leaving money on the table. image source. Watch the video to see the case study. #

Analytics 116

Analytics Phoenix PPC Campaign 116

Occam's Razor

AUGUST 11, 2015

Custom reports rock! Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). Standard reports stink.

Analytics 60

Analytics Customer Metrics eCommerce 60

Occam's Razor

JULY 22, 2013

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. If we are in customer service, all we care about is trying to answer the phones quickly. Don't jump. All fair and good.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

AUGUST 9, 2016

Or compressing my experience into custom reports and advanced segments I've shared. You'll also be able to create your own custom reports, advanced segments, filters, share with the world everything you create, and all kinds of fun stuff. SEO & PPC, Because You Should! Play with Enhanced Ecommerce Reports.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

AUGUST 12, 2013

I'll close with a custom attribution model into which you can insert all your biases – sorry, I mean expertise – and get something better than good to make incremental progress from where you are today. Customized/Personalized Attribution Model. Last AdWords Click Attribution Model. Linear Attribution Model.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

FEBRUARY 20, 2012

Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. Affiliate links (Take Offer, Compare Rates) that link to other sites from which Credit Karma makes commissions. If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Sign up today!

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

FEBRUARY 26, 2020

If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity. People make mistakes, and some tools don’t allow custom UTM parameters. utm_term.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. They are actively losing money and actively creating upset customers. It will put that data in Campaigns section of the Acquisition report. Earn more affection. strategies). But they don't realize the cost.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

JULY 1, 2008

Name, a unique persistent customer id (Geek ID), the keyword the person came on and their underwear size. and you have one more page in Omniture you can configure to compute customer offline intent (THDStoreFinderDirections baby!). Real multichannel impact of your website as rated by the people you are trying to impact: your customers.

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

MAY 18, 2010

Overall customer satisfaction. Acquisition. Segment Category #1: Acquisition. Acquisition refers to the activity you undertake to attract people (or robots!) This would include campaigns you run, like pay per click marketing (PPC), email, affiliate deals, display / banner ads, facebook marketing campaigns.

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

JULY 31, 2006

My personal view on why we should use Unique is that every session is not an opportunity to get a customer to hit submit order (I do realize this sounds scandalous, more so because like a majority of you I live in the world of ecommerce : ). 5 : Understand exactly what the acquisition strategy of your website / company is.

Analytics 115

Analytics Conversion PPC Metrics 115

Software By Rob

FEBRUARY 10, 2009

Just as I go to my friend who’s a brilliant SQL developer to help me with my HAVING clause, I want to go to a marketing genius and have him/her tell me the exact steps I need to take to begin converting visitors to paying customers. The underlying lesson is to make your customers feel at ease with what they are buying.

Design 51

Design Software Review Marketing Software Developers 51

ConversionXL

MARCH 5, 2014

That it costs 5-7x more to acquire a customer than it does to retain one isn’t entirely true. The origins of this myth can be traced back to the 1980′s when the Technical Assistance Research Project published research that stated the cost of customer acquisition vs the cost of customer retention was significantly higher.

Customer 133

Customer Churn Rate Retention Acquisition 133

Occam's Razor

JANUARY 7, 2014

12: Almost all reporting is off custom reports. #11: An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." " Another example is: "I recommend a shift of $150k from our Display budget to our Affiliate budget to increase profitability of our purple pants."

Analytics 140

Analytics Web Metrics DC 140

Occam's Razor

FEBRUARY 9, 2015

Such is the power of being able to proactively identify which of your competitor's strategies are working well, where their current customers come from, and what specific tactics you should experiment with to create and advantage for yourself. Regular readers of the blog know of my deep love for competitive intelligence analysis.

Metrics 60

Metrics Analytics Non-Compete Search 60

ConversionXL

APRIL 12, 2012

If you want your customers to think short-term and go for immediate satisfaction (impulse purchases), using sexual imagery is a good idea. For PPC traffic, landing page C resulted in a 95% increase in sign ups over landing page A and a 35% increase in sign ups over landing page B. Aroused men narrow their view of the world.

Advertising 118

Advertising San Francisco Florida PPC 118