ConversionXL
FEBRUARY 17, 2021
Third-party cookies are the new Flash. They aggregate far more of your clicks across the Internet and power the hyper-relevant ads you see (e.g., Many users’ updates are aggregated (B) to form a consensus change (C) to the shared model, after which the procedure is repeated. Now, reluctantly, Google is, too.
Occam's Razor
OCTOBER 21, 2013
Aggregated search engine level analysis. This is a simple custom report I use to look at the aggregated view: As the report above demonstrates, you can still report on your other metrics, like Unique Visitors, Bounce Rates, Per Visit Value and many others, at an aggregated level. See Page Value there?
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Occam's Razor
AUGUST 8, 2011
and partly because all they do is present data in the aggregate (a punishable criminal offence if there ever was one!). In a flash and a bang I can see that my first head segment (one or two words typed) accounts for 13% of the site traffic (yowza!) Sub optimal. It is rare that we care about behavior. You need all three.
Occam's Razor
OCTOBER 14, 2014
Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., … You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. or Weightwatchers.co.uk
Occam's Razor
FEBRUARY 7, 2011
This way GA will show you both keywords while the aggregate for visits will not be skewed – as technically it is just one session. ]. What's the best way to aggregate to understand clearly how to improve? IMPORTANT: This type of behavior is rare so you should not see 0 visits often. My advice would be this: 1.
Occam's Razor
DECEMBER 12, 2011
Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Acquisition: Clicks? Cost Per Acquisition. Cost Per Acquisition. But because you are running a bigger and more complex business you'll also measure… Acquisition: CPA. But not to worry.
Agile VC
JUNE 12, 2012
But while it was a little less understood outside the payments world, their acquisition of TxVia theoretically gives them some of the plumbing they’d need to create a store of value or couple a Google mobile payments product to existing financial accounts. The product seemingly never evolved to what it could have been.
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