Occam's Razor

SEPTEMBER 15, 2014

Remember, when someone says mobile analytics, first ask the clarifying question: Do you mean mobile application or mobile website ? Then approach each separately (even though there are tools like Google Analytics that will do both). In Google Analytics there are five parameters: Source, Medium, Campaign, Term and Content.

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

JULY 18, 2017

I remember the first time that a client told me how much analytics had helped their business. They simply used their analytics data to make informed decisions. This is power of analytics and more specifically, product analytics. Product Analytics Defined. Who Benefits the Most From Product Analytics?

Analytics 123

Analytics Product Channel Retention 123

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. The second relies on retention. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Segments include any “ subset of your Analytics data ” (e.g.

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

JULY 18, 2017

I remember the first time that a client told me how much analytics had helped their business. They simply used their analytics data to make informed decisions. This is power of analytics and more specifically, product analytics. Product Analytics Defined. Who Benefits the Most From Product Analytics?

Analytics 107

Analytics Product Channel Retention 107

ConversionXL

APRIL 25, 2016

Note that I’m recommending Google products since we’re using Google Analytics throughout this article, but there are many measurement alternatives, like Mixpanel or Localytics. The developers can use Google Analytics goals to track when users collect a certain number of cards, upgrade a card, advance to a new level, etc.

Analytics 48

Analytics Mobile Metrics Acquisition 48

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

APRIL 30, 2014

You may have heard that Google recently announced that Universal Analytics was officially out of beta. But what does that mean & more importantly, how can you take advantage of Universal Analytics to improve your business? You don’t need to run out and upgrade to Universal Analytics right now, but it should be on your roadmap.

Analytics 97

Analytics eCommerce Software Review Campaign 97

Occam's Razor

MAY 2, 2017

#tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post. Ecommerce: Betabrand. I love Betabrand.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

APRIL 1, 2020

Research by McKinsey shows that 15% of online shoppers have subscribed to an ecommerce service: In general, the “subscription lifestyle” is good news for ecommerce stores. In this case, accurately measuring the holy grail of ecommerce metrics—customer lifetime value (LTV)—isn’t easy. But with every yin comes a yang.

eCommerce 74

eCommerce Analytics Aggregator Differentiation 74

ConversionXL

AUGUST 5, 2021

Let’s say you’re an ecommerce brand that runs Facebook Ads to retarget website visitors and new customers. For example, here’s an email Airbnb sent to a user showing strong intent to book a place to stay in San Diego: This behavior would have first been recorded by an automation platform or via events in Google Analytics.

Software Review 143

Software Review Technical Review San Diego Retention 143

Up and Running

APRIL 17, 2018

In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5 B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 Retention: the customer is satisfied with your product and or your brand and continues to patronize your business.

SEO 80

SEO eCommerce Analytics Software Review 80

ConversionXL

SEPTEMBER 9, 2021

Because of this, it spans two objectives: Turning customers into advocates Improving customer retention. Improve retention Improve consumer perception Sentiment, testimonials, reviews, customer support and service response time, etc. That’s not to say the app is over—retention among users is strong. Take Clubhouse, for example.

Social Media 142

Social Media Media Developer Marketing 142

Occam's Razor

JULY 18, 2011

For everything you do it is important to measure your effectiveness of all three phases of your effort: Acquisition. Optimal Acquisition Email Metrics. Most good email providers will do this automatically for whatever web analytics tool you use. So for our email campaign analysis let’s look at metrics using that framework.

Metrics 137

Metrics Campaign Email Marketing 137

Hearpreneur

JANUARY 19, 2022

Especially during challenging times, retention is significantly more crucial than acquisition. 6- Stepped up eCommerce. Although our in-person services were put on hold, our eCommerce products, including virtual services tripled in revenue. Thanks to Gavin Johnson, Evking ! #3- 3- Caring for the team.

Entrepreneur 119

Entrepreneur Metrics Technical Review North America 119

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. Building loyalty starts with what you do post-purchase and continues with retention emails. However, it’s not without challenges. Customer journeys are rarely linear. Image source. Image source.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

DECEMBER 17, 2018

Mixpanel vs. Google Analytics: The 2018 Guide. Instead, it compares Mixpanel and Google Analytics in the terms that drive business growth—identifying the core use cases for each tool and the business problems they solve. It all starts with Acquisition, and one of the biggest acquisition channels is organic search.

Artificial Inteligence 111

Artificial Inteligence eCommerce Acquisition Analytics 111

ConversionXL

AUGUST 19, 2016

Marketers should also be looking at acquisition (visits, unique visitors, pageviews), behavior (pages per visit, time on site, bounce rate), and revenue (if you’re eCommerce). According to Criteo, 40% of eCommerce transactions involve multiple devices along the path to purchase. Cross-Device Attribution. Image Source.

Mobile 48

Mobile Technical Review Software Review Metrics 48

ConversionXL

JUNE 19, 2019

Don’t use cost per acquisition— use the cost to acquire a customer and the retention cost to keep that customer coming back to buy again. Tim Stewart: “Leap Forward Through Analytics”. Using Google Analytics together with Google Tag Manager makes everything easier. Define quality accurately, then quantity will follow.

Agile 90

Agile Analytics Algorithm Software Review 90

ConversionXL

DECEMBER 7, 2017

Say you have 1000 customers and $1000 to spend on customer retention and loyalty. And once I took customer acquisition costs into account, this segment was unprofitable and negative-LTV. These numbers are not uncommon for tripwire marketing retention campaigns. Well those points are your tripwires. They returned a lot.

Bankruptcy 106

Bankruptcy Marketing Campaign Intellectual Property 106

ConversionXL

MAY 19, 2016

Both Harvard Business Review and Practical Ecommerce have reported the death of the linear funnel. It’s only going to get more complicated and it’s important to have the right analytics software that can handle it. Heap Analytics and Mixpanel are a couple that can track these new 3 dimensional funnels.”.

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

JANUARY 24, 2017

Talia Wolf , CEO of taliagw.com CRO training and consulting, puts it this way: Talia Wolf: “The knowledge gained from a more in-depth approach increases retention rates and generates invaluable knowledge to every unit within the business. A profound knowledge in every aspect of marketing and business development is necessary (e.g.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

ConversionXL

JULY 3, 2014

With only 6% of senior executives believing that their companies understand their customers’ needs extremely well, it’s no wonder why customer acquisition and retention has become a substantial problem. By diving into your website’s Google Analytics you can round out your personas with quantitative findings. Frequent customers.

Customer 133

Customer Analytics Conversion Lead Generation 133

Lightspeed Venture Partners

DECEMBER 3, 2010

Saving money online has been a real driver of ecommerce growth in 2010. Putting fun into ecommerce. The first generation of ecommerce sites were focused on functionality, getting the dog to talk better. Competition shifts from user acquisition to user retention. Finding money and saving money online.

Internet 114

Internet eCommerce Advertising Flash 114

ConversionXL

NOVEMBER 11, 2015

Adobe Analytics is part of Adobe’s Marketing Suite, and it’s a powerful platform. Formerly known as Adobe SiteCatalyst, the tool has pretty much everything you could want, including real-time analytics, mobile app analytics, funnel tracking, and Predictive Intelligence. It has the potential to be a fantastic tool.”.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

Occam's Razor

APRIL 23, 2012

Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. Visitor Loyalty is not in every single report in your Digital Analytics tool. And they will shock you with the profits they deliver. But it is there.

Metrics 152

Metrics Analytics Search Channel 152

ConversionXL

OCTOBER 13, 2015

In Lean Analytics , Alistair Croll and Benjamin Yoskovitz gave a great example of the value of cohorts, using data from a hypothetical online retailer: January. How does retention differ among different acquisition channels? Acquisition Efficiency. Cohort analysis lets you compare these two groups and discover any trends.

Conversion 48

Conversion Retention Acquisition Metrics 48

ConversionXL

AUGUST 30, 2018

The key is to connect user research to an improved user experience and, in turn, an increase in customer retention, leads, or any other metric for which C-suite members are accountable. According to that same NNG research: Ecommerce sites can expect to double their sales. User research is the foundation for those gains.

Design 111

Design Framework Product Development Technical Review 111

Austin Startup

AUGUST 13, 2018

What B&M Brands Can Learn From eCommerce” with Ryan Wuerch @ Dosh With 94 percent of all retail purchases still taking place in brick and mortar locations, it’s time brands unlock the full potential of mobile technology. Vote ] 8. These are 3 successful Austin CEOs who have built significant consumer-facing tech businesses. Vote ] 10.

Austin 48

Austin Technical Review Cofounder Texas 48

ConversionXL

APRIL 3, 2019

digital analytics, market research). Invites went up 50%; 35% lift in referral acquisition. For a simple test, connecting Google Analytics with Google Optimize would’ve taken a couple seconds, but because we didn’t, we wasted two weeks. USAA, CIGNA); Forrester Research; Customer experience blogs. Tell Don’t Sell.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114

ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). It all start with Acquisition.

SEO 134

SEO Metrics Analytics Search 134

Occam's Razor

JULY 15, 2014

Just imagine how useful it would be in a non-analytical environment like a museum. And I don't want you to think that the problem is that the above is a dashboard in a digital analytics tool and has just two graphs. Here's another example: Those of you who've read Web Analytics 2.0 They are data pukes.

Analytics 159

Analytics Metrics Web Ohio 159

Occam's Razor

NOVEMBER 15, 2010

Web Analytics blog was to pull us up 10,000 feet to do something we do less than 1% of the time in the web analytics world – look at the bigger business picture. It was called: Secret To Winning With Web Analytics? Secret To Winning Web Analytics: 10 Starting Points For A Fabulous Start! Starting Right!

Web 139

Web Analytics eCommerce Campaign 139

ConversionXL

AUGUST 10, 2017

Most of those that work in-house work for an ecommerce site. In addition, you need to know “a lot about a lot,” not quite a dilettante but also not a narrow specialist, to be good at optimization: Analytics. eCommerce Manager. SaaS and Lead Generation companies also made up a substantial portion of our responses. Statistics.

Conversion 90

Conversion Salary Analytics eCommerce 90

ConversionXL

SEPTEMBER 3, 2014

Because, we’re finding that the most successful companies are digging deep into the data driven research available to them… giving them a leg up on customer retention and bolstering the bottom line. Find touchpoints on your website by looking at your Google Analytics: 1) Behavior Flow Report. Image Source – Google Analytics.

Customer 127

Customer Analytics Conversion eCommerce 127

ConversionXL

NOVEMBER 15, 2016

So you can more safely worry about fewer metrics on an eCommerce site, like increasing AOV or conversion rate (not that it’s easy to increase these). So it may be someone managing the testing tool or managing some of the other technologies, analytics technologies and so forth. They often provide training. Calculating your CAC.

Conversion 48

Conversion Churn Rate Retention Metrics 48

ConversionXL

AUGUST 10, 2017

Most of those that work in-house work for an ecommerce site. In addition, you need to know “a lot about a lot,” not quite a dilettante but also not a narrow specialist, to be good at optimization: Analytics. eCommerce Manager. SaaS and Lead Generation companies also made up a substantial portion of our responses. Statistics.

Conversion 63

Conversion Salary Analytics eCommerce 63

www.vccafe.com

MARCH 11, 2013

Google Analytics. Site Pulse – Live Web Traffic Monitor and Analytics. SEO and Analytics Tutorials. Analytics review â?? mixpanel vs kissmetric vs google analytics review. Analytics blog â?? good analytics tutorials. great web customer acquisition tutorials. Analytics Tools.

Software Review 53

Software Review Technical Review Startup 53