Occam's Razor

SEPTEMBER 20, 2010

People driven by your offline campaigns. If you were really smart you would use campaign tagged vanity url so you can segment them!]. Free, non-campaign, traffic. In a nutshell these are people show up without invitation (email, display, social campaigns) or they are people who already know you.

Analytics 122

Analytics Software Review Campaign Flash 122

The Startup Magazine

SEPTEMBER 20, 2017

1 SEO and Social Media Campaigns. Hire an SEO team to link your site to authorities and improve your search engine rankings. Social media campaigns can be incredibly effective means of boosting sales and increasing reach to targeted markets. 3 Mergers, Partnerships and Acquisitions. 2 License Your Product.

LBO 72

LBO Merger Social Media Startup 72

ConversionXL

APRIL 7, 2021

The book dedicates quite a few pages to the ‘customer-centric stack’ and argues that because you’re now able to know when someone is in the market for a solution like yours [via IP lookup or 1st or 3rd party intent data], you don’t need to “spam” them. Which brings us to our next question: . Is ABM right for you?

IP 98

IP Marketing Technical Review Software Review 98

Venture Chronicles

APRIL 20, 2014

When you combine inbound marketing with account-based scoring, you get a very potent combination of predictable opportunity funnel that also benefits from lower customer acquisition costs. We know from this data that there are tipping points that occur in the opportunity (account) scoring that should and do cause additional sales activity.

B2B 45

B2B Marketing SEM Bandwidth 45

Austin Startup

MARCH 26, 2019

25 questions that DTC entrepreneurs should ask themselves before scaling customer acquisition So you run a direct-to-consumer (DTC) brand. You just spent a few thousand dollars on advertising and your paid customer acquisition cost (CAC) numbers tested well relative to your best guess for customer lifetime value (LTV).

Technical Review 49

Technical Review Software Review China Acquisition 49

ConversionXL

SEPTEMBER 4, 2019

This post delivers baseline technical knowledge about PWAs and focuses on aspects—like UX, SEO, and analytics—that most affect marketing teams. We all know how a website works—the codebase is stored on a server, and any person can access it via their browser by typing in the domain name or direct IP address. It’s easy to break SEO.

Web 103

Web Caching HTML Marketing 103

Duct Tape Marketing

OCTOBER 12, 2015

c) create individual landing pages for any advertising or PPC campaign that directs back to your homepage. New Users are the number of people viewing the site for the first time (or for the first time on their particular IP address) while returning users are returning to view your content again. Users – New and Returning.

Metrics 28

Metrics PPC Marketing Analytics 28