Duct Tape Marketing
NOVEMBER 15, 2023
With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. Over the last 13 years he’s worked with companies like Target, Jeeter and Shopify to implement performance marketing campaigns. So Ryan, welcome to the show.
ConversionXL
FEBRUARY 3, 2022
Yet, this was a successful growth marketing campaign. For example, a growth marketer at Grammarly might begin with the hypothesis that a promotional email campaign targeted at millennials will result in a 10% increase in new subscriptions. If your campaign works and your brand awareness metrics improve, you win.
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ConversionXL
FEBRUARY 3, 2022
Acquisitions can quickly increase your market share and bring in new customers. Acquisitions. Some of those channels might include: Acquisition. SEO , SEM, paid advertising , content marketing, social media, email marketing, strategic partnerships with other brands, PR; Activation. Customer experience improvements.
VC Cafe
SEPTEMBER 27, 2010
A number of investment rounds and acquisitions took place in recent weeks and it’s worth taking note. The startup Tracx , which provides a SaaS solution for tracking and managing marketing campaign on social networks, has received an undisclosed investment from Israeli angel Zohar Gilon. calcalist ].
Both Sides of the Table
APRIL 26, 2016
Perhaps the most misused terms I see these days from entrepreneurs involve CAC (customer acquisition costs) and LTV (life time value) and a lack of understanding these critical components is driving many companies to premature failure. CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition.
ConversionXL
DECEMBER 13, 2022
In general, bandits are great for: Headlines and short-term campaigns; Automation for scale; Targeting; Blending optimization with attribution. Maybe you’re at a startup whose acquisition engine is fueled by SEO. This chart from Google explains that very well: (Image Source). Bandits and A/B/n tests each have a purpose.
Occam's Razor
DECEMBER 6, 2010
2: Visitor Acquisition Efficiency Analysis Report. I don't want the Next Shiny Object nor the Current HiPPO Obsession to drive our acquisition strategy. Or even if my acquisition campaign (Paid, Earned or Free) did not result in conversion in this visit, maybe they'll come back later. Change the pairings.
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