Advertising B2B Portfolio Search 
View from Seed
JULY 31, 2014
We’ve been remarkably consistent on this dimension as well: five of the recent 13 investments were B2C, five were B2B, and three you could categorize as B2B2C. More interesting, however, is reflecting on what “rhymes” across multiple investments within our portfolio. BUSINESS-FOCUSED (B2B). Network Effect B2B.
VC Cafe
MARCH 1, 2024
Bitcoin Allocation – Growing the role of bitcoin in investment portfolios. there is a wealth of opportunity in home security, public safety, workplace safety, health/fitness, contextual advertising, automated video editing, customer education/support, retail (checkout and loss) and parking/traffic management.
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Agile VC
MAY 13, 2013
While our portfolio at NextView is roughly equally weighted to consumer facing and B2B companies, it seems that for consumer companies in particular being first mover confers little benefit and the drawbacks probably outweigh whatever weak advantage might exist. Google (search… lots of predecessors).
Up and Running
OCTOBER 2, 2012
Probably too many to count; beverage giant Coca Cola has a portfolio of more than 3,500 beverages: diet, regular, sparkling, still, fruit juice, fruit drinks, waters, sports and energy drinks, soy-based beverages, etc. Even if you compete in the B2B arena, many product and service categories are saturated with competition.
This is going to be BIG.
FEBRUARY 22, 2010
We realized that there were certain open positions in our portfolio we wanted to call extra attention to. Monetate Mobile adds mobile-native navigation, search, GPS store location, cart access and more, to any site, overnight. A week or so ago, we launched the Key Hire Wire at First Round. " "Hit it."
Duct Tape Marketing
APRIL 14, 2022
They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future. So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B.
Occam's Razor
AUGUST 12, 2013
MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). From a Venn -diagram.
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