Advertising Campaign Differentiation PPC 
ConversionXL
NOVEMBER 23, 2022
The most important factor for differentiation in CXL Live is its unique format. Advertising can be seen as an insurance. Win beyond product : use a powerful narrative, positioning, messaging, content and differentiation strategy. Strong messaging, on the other hand, is differentiating and easier to sell and market.
ConversionXL
JANUARY 8, 2021
You’ll get an inside look into some of the most successful marketing campaigns of all time. Why do so many companies fail to differentiate ? Ways to differentiate: reverse brand. On marketing and advertising. Ponderings of a PPC Professional by Kirk Williams (2020). Obviously Awesome by April Dunford (2019).
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Duct Tape Marketing
JUNE 8, 2017
How to Increase PPC CTR with These Quick Tips written by Guest Post read more at Duct Tape Marketing. Being a digital marketer, you keep hearing about CTR and also know that it holds utmost importance in digital marketing especially when it comes to PPC. Basically, there are a lot of reasons for you work on improving your PPC CTR.
ConversionXL
FEBRUARY 3, 2022
When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Yet, this was a successful growth marketing campaign. If your campaign works and your brand awareness metrics improve, you win. The results?
ConversionXL
APRIL 10, 2019
PPC campaigns continue to become increasingly well-targeted. While those tactics may have differentiated your campaigns in the past, they no longer do (or won’t soon). One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy.
Up and Running
AUGUST 19, 2016
It’s just a slower process than outsourcing the campaign to an actual launch service. Step 4: Build an optimized Amazon PPC campaign. If you prefer to save your money from a launch service and get your products directly in front of the customers on Amazon, you can easily pull it off by building a PPC campaign.
ConversionXL
SEPTEMBER 16, 2020
Pre-testing: great for singular brand campaigns—and little else. It came from “pre-testing,” and it made more sense when companies ran singular brand campaigns. That’s no problem for months-in-development campaigns and seven-figure ad budgets. Or your drip campaign touts unrelated benefits? Copy testing isn’t new.
Expert insights. Personalized for you.
94 
Let's personalize your content