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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. Web sites already offer the option of logging in with Facebook or creating an account with an email address and password. What was still missing was a simple way to identify a customer at the point of sale.

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[Infographic] The Numbers Around Direct Mail Marketing

YoungUpstarts

With all the hype surrounding digital advertising, one would’ve thought that traditional methods of marketing have been rendered absolutely obsolete. billion is still spent, ever year, on direct marketing? 65%: Of people who have received direct mail who make purchases/engage. But isn’t print dying?

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What you have to know about conversion optimization

ConversionXL

It is the cheapest, quickest way to increase sales online. Think about this: if you’re currently converting at 1% (1% of your visitors buy your stuff), but can increase that to a mere 2%, you’ve doubled your sales. The higher the conversion rate (%), the more sales (sign ups, subscriptions, etc) you get.

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7 Easy and Effective Customer Segments to Target in Facebook Ads

ConversionXL

Facebook is, by far, the most promising social advertising platform for E-Commerce purposes — the site has 1.86B users , an average ROI on targeted ads of 152% , and is responsible for 85% of all social media e-commerce. In April of 2017, Facebook announced that there were more than 5 million active advertisers using their ad platform.

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How to Keep Discounts from Killing Your Business [PART 3]

Up and Running

Now that we’ve covered advertising law and privacy issues in Part 1 and Part 2 of this article, the last legal issue I will consider is anti-spam legislation. It may not sound exciting, but it is important, especially if you’re taking your business’s marketing into your own hands. See Also: 21 Reasons You’ll Fail at Marketing.

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Microtargeting Tips for Startup Business Success

The Startup Magazine

It was not that long ago that marketing was a blunt instrument. Millions of direct marketing messages flooded mailboxes from coast to coast, with most of them destined for the trash. Marketing remained highly inefficient, with obnoxious come-ons and tuned-up messages. Things did not improve much for a long time.

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Landing Pages That Convert

www.chancebarnett.com

Testimonials- these are the tried and true workhorses of the direct marketing and copywriting world. Element #3: Credibility If you didn’t know, most people online are very very hesitant to click on links that they don’t know where they’re being taken… and they’re even more hesitant to share their email. Don’t get generic ones.

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