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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

Loyalty programs have not changed much since the first airline loyalty cards took off more than 30 years ago. CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing.

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Why Small Businesses Should Adopt A Geofencing Marketing Strategy

YoungUpstarts

Basically, an app (or other software) uses GPS, RFID, Wi-Fi or cellular data to trigger a pre-programmed action when your mobile device enters or exits a virtual perimeter set up around a geographical location. We like to thinking of geo-fencing as extremely advanced mobile advertising based on physical location.

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From Airbnb to TaskRabbit to Zimride, sharing is becoming big business

www.usatoday.com

Dubbed "collaborative consumption" — or "the sharing economy" — this movement represents the newly cemented intersection of online social networking, mobile technology, the minimalist movement and heightened penny-pinching brought on by lingering economic uncertainties. Advertisement. Skip to Main Content. Tech: Blogs. Technology Live.

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Startup Strategy Roundtable: African Tech Entrepreneurs Emerging

ReadWriteStart

an advertising and mobile services company that has subscribers and vendors as customers. Subscribers opt-in to receive advertising specials based on their interests, like coupons, special offers, etc. He launched last week, and through Google and Facebook advertising he has acquired 1,800 subscribers so far.

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Texting: The Killer Application in your Offline Marketing Arsenal

Duct Tape Marketing

If you’re advertising in your neighborhood with billboards or on the local radio or TV channel, make it easy for leads to contact you for more information. Here’s what they advertised-. Get more responses to direct mail. Texting can even give that old classic, direct marketing, a new spin. Get a free burger!

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Six “Killer” Tips to Bring Your Outbound Marketing Back to Life

Duct Tape Marketing

Digital advertising through Pay-Per-Click, for example, went from being entirely based on using desktop computers to now having the majority of buyers first visiting a web site or landing page via their mobile device or tablet. Is your outbound marketing piece adjusted to their usage reality?

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Twitter Link Roundup #148 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Growing Your Business With Content Marketing, Mobile Website Tips, Habits of Successful Employees – [link]. How To Grow Your Business With Content Marketing (20 tips) – [link]. – [link]. Pew study: News consumption up via mobile, social media – [link]. Advertising is Dying. – [link].