Remove Advertising Remove Metrics Remove Naming Remove Product Name
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Why Some Startups Win

Steve Blank

We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and customer discovery findings. The same was true for the Product Marketing group.

Startup 317
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Give Your Advertising ROI a Serious Boost by Maintaining Scent (11 examples)

ConversionXL

The only thing that matches here is that it’s the same type of product on the photo, but it’s not the same photo (should be). Landing page has no copy except for the product name. A metrics company! The page has an automatic slider, too (more loss of scent). Verdict: the scent is weak. #7 7 Kashflow.

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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Truly reflect on whether our marketing and advertising initiatives are broad enough and optimized enough for each customer consideration stage, and finally.

Framework 163
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Data Blending: What You Can (and Can’t) Do in Google Data Studio

ConversionXL

We love using it to combine third-party data around advertising details or CRM data, and it’s allowed us to bring in personal data from external sources that are off-limits for other Google products. Your join key could be a page URL, product name, user ID, or many other things. What can it offer your analytics team ?

Analytics 123
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How to Name Your Startup

www.rocketwatcher.com

You are here: Home » Messaging » How to Name Your Startup. How to Name Your Startup. Naming sucks. Did you name it something stupid? But name your startup John Smith and Associates and you’ve got yourself a problem. That might be tricky if your name is Ubbnoxx.us. aprildunford. |.

Naming 41
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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. The same was true for the Product Marketing group.

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LinkedIn's Series B Pitch to Greylock: Pitch Advice for Entrepreneurs

reidhoffman.org

But with so many investors still licking their wounds from the dot-com bust, many focused on proven business models, such as advertising or e-commerce. And show that you’re focused on the metrics that matter: revenue numbers, engagement traction, etc. Show your product rather than saying you intend to build a best-of-breed product.