Steve Blank

MARCH 15, 2017

We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and customer discovery findings. The same was true for the Product Marketing group.

Startup 316

Startup PR Public Relations Channel 316

ConversionXL

AUGUST 5, 2013

The only thing that matches here is that it’s the same type of product on the photo, but it’s not the same photo (should be). Landing page has no copy except for the product name. A metrics company! The page has an automatic slider, too (more loss of scent). Verdict: the scent is weak. #7 7 Kashflow.

Advertising 111

Advertising Bulgaria UAE Matching 111

Steve Blank

APRIL 9, 2009

We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. The same was true for the Product Marketing group.

Silicon Valley 263

Silicon Valley Technical Review RSS PR 263

Duct Tape Marketing

SEPTEMBER 8, 2017

Yet, one assured method exists to generate lots of buzz about your business and advertising. This is the case when advertising defeats its own object, despite allowing you to learn from mistakes, draw out a lesson, and get feet under your table. Marketing tip: Use new tools for advertising only after learning them inside out.

Conversion 57

Conversion Advertising Audience Social Media 57

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Truly reflect on whether our marketing and advertising initiatives are broad enough and optimized enough for each customer consideration stage, and finally.

Framework 163

Framework Marketing Metrics Audience 163

reidhoffman.org

NOVEMBER 12, 2013

But with so many investors still licking their wounds from the dot-com bust, many focused on proven business models, such as advertising or e-commerce. And show that you’re focused on the metrics that matter: revenue numbers, engagement traction, etc. Show your product rather than saying you intend to build a best-of-breed product.

Entrepreneur 111

Entrepreneur Revenue Viral Networking 111

ConversionXL

SEPTEMBER 20, 2016

You then give them a Limbic Map® and ask them: When you are shopping for [Product Name], pick the top 3 words that BEST describe what you associate with the product. You can also do this type of research for broader branding purposes, such as crafting advertising messages and positioning yourself in relation to competitors.

Design 48

Design Distribution Framework Naming 48