Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Log into the Advanced Segmentation tool in your web analytics tool. If your web analytics tool requires you to call the vendor to set up advanced segments, or re-tag your site to get segments, then switch.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

NOVEMBER 22, 2022

If marketing analytics show a correlation between form submissions and sales qualified leads (SQLs), visitors and form submissions become KPIs because they give you the full picture of how you’re progressing toward the goal. Analytics platforms track a wide range of metrics by default. Website traffic is a digital marketing staple.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

MAY 27, 2022

B2B demand generation focuses on ROI. Its blog , for example, is driven by its team. Its founder Steli Efti explains in a blog post why this approach is beneficial: “Out-teaching your competition is one of the best ways to build your brand, especially in the SaaS world. Which channels have the best engagement? The metrics.

Demand 115

Demand Affiliate Audience Leadership 115

SoCal CTO

NOVEMBER 17, 2009

Then I check and manage our Google Adwords campaign and check our analytics/stats. Sometimes I make a blog entry. I’m more familiar with content marketing in B2B Marketing. You've been blogging for a while, what are five good posts that I should check out? Again, an interesting topic to discuss. Great posts.

Southern California 170

Southern California Acquisition Cost Customer 170

Occam's Razor

APRIL 25, 2011

Why not keep sending emails / spending on AdWords / running affiliate programs / buying display only on MSN. Not having a vibrant, engaging, non-pimpy blog. Having a vibrant blog does not mean not being on Twitter or Facebook (or every other place your customers congregate). We hate change. Super lame! then shut it.

Marketing 126

Marketing Flash Analytics Web 126

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. In this blog post let me share with you some ground truths from my own humble experience.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

FEBRUARY 20, 2012

No touching Google Analytics. No going to web analytics conferences. The result will be an astonishingly high level of focus for your digital analytics work (even on day one) and hyper-relevant insights to the business. Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. No tweeting for help.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

JUNE 6, 2011

I got an email the other day with this simple question: "How do break into the world of web analytics?" There is a ton of excitement about web analytics. Therein you see one way to "break into" analytics, or anything really, you have to be good!]. Analytics or start pimping your resume left and right.

Analytics 125

Analytics Web Salary Non-Compete 125

ConversionXL

APRIL 22, 2015

Let’s say you run a B2B site, and drive your visitors toward a quote request page. Why people think it’s about tactics is obvious: lots of blog posts out there tell you so. Some blog posts even give you complete lists of conversion optimization techniques ( never mind that there is no such thing as a CRO technique ).

Analytics 48

Analytics Technical Review Conversion Framework 48

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. via B2B Marketing Alliance ]. On a basic level, email marketing tools should let you do the following: Create and segment email lists Send emails A/B test Read analytics reports Personalize content.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

JULY 22, 2013

Or perhaps you want to sign up for their blog, or follow them on social media or… any of a bunch of other things. Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. Why is it that your Affiliate program is targeted only to the bottom of the Do stage? Oh, that makes sense.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

JANUARY 28, 2013

In this blog post I want to try and do something similar by sharing some of my favorite digital experiences with you. There is a lot any business — B2C, B2B, A2Z — can learn from Songza. I was listening to my "Write Great Blog Posts" music. beat january , and blog in the site header. Sad, right?

Web 164

Web Design Marketing Security 164

Occam's Razor

OCTOBER 10, 2011

Oh, I totally forgot to say this… the advice in this blog post is only for businesses and brands that participate in social media. On a blog, YouTube: Amplification = # of Share Clicks Per Post (or Video). On a Blog, YouTube: Applause Rate = # of +1s and Likes Per Post (or video). Did you cause people to take an action?

Social Media 165

Social Media Metrics Conversion Media 165

Occam's Razor

JANUARY 9, 2012

Here's important context (before we get into the rules for revolutionaries)… The Fundamental Web Analytics Problem Is Not Data! If you are doing lame stuff, why try harder in an analytics context by asking for Economic Value or Visitor Loyalty or Conversation Rate or a thousand other super powerful and insightful metrics ?

Marketing 140

Marketing Analytics Web Channel 140

ConversionXL

DECEMBER 3, 2018

Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. Set up in 2003, the website has a strong network-effect moat that makes it harder for other blogs and publications to compete.

B2B 133

B2B Marketing SEO Search 133

steveblank.com

JULY 8, 2011

Useful blogs and links for startups Click Here ————– 2.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Based on the list posted on StartupWeekend Resources pag e and the TokBox blog. Website/Blogging.

Software Review 53

Software Review Technical Review Startup 53