Occam's Razor

NOVEMBER 13, 2009

Soul searching, questions to torture vendors with, comparing vendors, running a pilot and negotiating a contract, it's all in there. The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. Especially people outside our analytics / search circle. I am out of breath!

Analytics 71

Analytics Web Technical Review Metrics 71

ConversionXL

NOVEMBER 22, 2022

For example, if a high number of visitors comes from organic search and very little come from paid search, you can look at shifting ad budget over to SEO. Traffic from direct links, such as an affiliate link or news source. High referral traffic is an indication of strong affiliate links or media coverage.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Up and Running

AUGUST 25, 2021

Once you have a few ideas jotted down, perform a thorough search to see if anyone is offering a product that does exactly what you wished for at that moment. Essentially, this means searching Google for possible keywords for your product or service. You’ll also want to spend some time doing an SEO competitor analysis.

B2B 118

B2B Audience Software Review B2C 118

Occam's Razor

FEBRUARY 20, 2012

Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. Affiliate links (Take Offer, Compare Rates) that link to other sites from which Credit Karma makes commissions. Run a bunch of search queries with the intent of looking for the company's products and services. Search Plus Your World results.

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

JUNE 25, 2021

You can partner and establish relationships with them to: Write guest blog posts Host sponsored content Create product reviews Become an affiliate partner. Paid advertising options include: Sponsored content Native search ads Podcast ads Email newsletter ads. They exceeded their goal by $25,000 thanks to influencer involvement.

Product 96

Product Social Media Audience Software Review 96

David Teten

DECEMBER 3, 2019

Coalesce address the more general problem of searching through large data sets for best fits. The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. Pacer is useful to search prior litigation, bankruptcies, etc.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

JULY 22, 2013

Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. Why is it that your Affiliate program is targeted only to the bottom of the Do stage? You are B2C or B2Q or Non-profit or an Adult-oriented business. Why did the company have such a poor paid search strategy?

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

FEBRUARY 10, 2016

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now).

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. Of course there is still the search box on top of the page. So like every other human on the planet I go to my favorite search engine and type in "ADT Security Plans." I get a bunch of paid and organic search results.

Web 164

Web Design Marketing Security 164

Occam's Razor

OCTOBER 10, 2011

On Google (paid search), on Facebook (display ads), on Radio (audio ads), and all other channels you can think of. They share very specific guidance for businesses of different types (B2B, B2C, A2K) about how to identify the macro and micro conversions and then compute economic value. Up next, our second delightful metric… 2.

Social Media 165

Social Media Metrics Conversion Media 165

Mike Michalowicz

MARCH 24, 2013

And don’t limit thinking to B2C goods and services. The neighborhood kids earn money doing quick jobs without having to go out and search for the work and the organizer earns a piece of the action. #14 Think B2B as well. Logo design, brochure layouts and web design are all great ways for young people to leverage their creativity. #13

Entrepreneur 167

Entrepreneur Seed Money Social Media Sales 167

Occam's Razor

JUNE 6, 2011

Competitive Intelligence: Compete , Google Insights for Search , DoubleClick Ad Planner , Trends for Websites. If you can't make up your mind do KissInsights and Insights for Search. For profit, non-profit, universities, Fortune 10,000, Forbes 10, B2B, B2C, A2Z etc., Surveys : KissInsights or 4Q Survey. Worked hard.

Analytics 125

Analytics Web Salary Non-Compete 125

Duct Tape Marketing

MAY 23, 2017

He is a long time featured keynote speaker for things such as search engine optimization and conversion rate optimization, and I’ve had him on the show a couple of times, some of you may recall waiting for your cat to bark… maybe a call to action definitely [buyer legends 00:53] and a number of other books.

Tampa 35

Tampa Florida Customer Audio 35

steveblank.com

JULY 8, 2011

A new tool that will help the entrepreneur in the trademark issue is Markify – a trademark search that finds all similar trademarks. This kind of search normally costs more than $500… Test your name [link] so you don’t end up with a name that is confusingly similar to an existing trademark.

Software Review 110

Software Review Startup Silicon Valley Analytics 110