Occam's Razor

NOVEMBER 13, 2009

Chapter 3 The Awesome World of Clickstream Analysis: Metrics. The second half shows exactly how to pick the best metrics for your org and, my absolute favorite (Page 64), how to diagnose the root cause of a metrics performance. Chapter 9 Emerging Analytics: Social, Mobile, and Video. A good thing. No, none of that.

Analytics 71

Analytics Web Technical Review Metrics 71

David Teten

DECEMBER 3, 2019

We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. Point Nine Capital uses Qwilr to create modern, mobile-native collateral. Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

www.vccafe.com

MARCH 11, 2013

VC Cafe covers early stage Israeli and European tech & mobile startups. We have an iOS SDK as well, for web-web, mobile-mobile, web-mobile video chat and video messaging. Twilio : Need to call/txt get a phone number from your web/mobile application? Mobile Tools: If you are a web developer, you donâ??t

Software Review 53

Software Review Technical Review Startup 53

ConversionXL

MAY 27, 2022

Each marketing campaign should have one specific message based on a single idea. The metrics. Vanity metrics are less important. Having launched an open affiliate program that paid 30% commission for the lifetime of the customer, ConvertKit built a loyal customer base that was growing with the company. The message.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

OCTOBER 4, 2021

We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. Strategy is the big picture thinking that drives email marketing campaigns. What do you want the end result of your email campaign to be and why does that matter? Customer journeys are rarely linear.

Email 136

Email Customer Marketing Software Review 136

steveblank.com

JULY 8, 2011

Simple editing.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Occam's Razor

JULY 22, 2013

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. One of their three key areas of innovation and focus is Mobile. What consideration state might someone be in? Everything you might expect.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

AUGUST 11, 2015

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). The include single custom reports that replace all/most current standard reports in GA on Mobile, Content, Paid Search and Acquisition. Campaign Cost Analysis. Seven more! Here we go… 1.

Analytics 60

Analytics Customer Metrics eCommerce 60

Occam's Razor

APRIL 25, 2011

That means I get to spend loads and loads of time across many industry verticals, see many many campaigns, translate many many foreign websites (thanks Google Chrome for auto-translate!) Why not keep sending emails / spending on AdWords / running affiliate programs / buying display only on MSN. billion mobile phones. Super lame!

Marketing 126

Marketing Flash Analytics Web 126

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. At this point you'll be a little confused about some metric or the other. Go, read one of the best pages in the Analytics help center: Understanding Dimensions and Metrics.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. Alexander Velinov.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

AUGUST 12, 2013

MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? Campaign is defined as anything but Direct traffic.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

OCTOBER 19, 2021

For every goal you set, choose the most relevant metrics to track. . Here you can delve into metrics, trends, and visual reports. This makes sense when you consider that almost four in five people access the platform via mobile. It’s a piece of code that you add to your website to improve your overall Facebook ad campaigns. . “If

Marketing 134

Marketing Audience Social Media Algorithm 134

Occam's Razor

OCTOBER 10, 2011

We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. That is why I love this metric.

Social Media 165

Social Media Metrics Conversion Media 165

ConversionXL

OCTOBER 21, 2014

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. If every business were as “data-driven” as they claimed & held actually held accountable to increasing quantifiable metrics – a lot of people would be out of a job. 15% of companies don’t track ROI (Return on Investment). What to do?

Analytics 113

Analytics Software Review Metadata Campaign 113

Occam's Razor

FEBRUARY 20, 2012

Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. Affiliate links (Take Offer, Compare Rates) that link to other sites from which Credit Karma makes commissions. Will I analyze Search first or Campaigns? If it stinks that tells me a lot (remember the year of mobile was 2010!). Sign up today!

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. When it comes to proving which campaigns are better and which numbers to report to the management what will you do? Never bother to sign up for their own email campaigns (to see how much they stink).

Analytics 118

Analytics Web Metrics Channel 118

ConversionXL

MARCH 20, 2015

Never start a marketing campaign without a dedicated landing page. Amy Africa: Selling on a 2” x 4”: Proven Techniques for Mobile Optimization. Navigation counts for 80 – 85% of mobile success. Navigation should not match the traditional site, the task they are willing to do on mobile are different. Averages lie.

Analytics 48

Analytics Texas Conversion Mobile 48

Occam's Razor

JANUARY 9, 2012

" Sad, unimaginative measurements of their sad, unimaginative campaigns. If you are doing lame stuff, why try harder in an analytics context by asking for Economic Value or Visitor Loyalty or Conversation Rate or a thousand other super powerful and insightful metrics ? 2 Multiplicity: Competencies, Campaigns, Systems, Everything.

Marketing 140

Marketing Analytics Web Channel 140

Occam's Razor

JULY 26, 2010

I am analyzing campaigns (which ones convert better and which worse), I am looking a little bit at the bounce rates, and of course I am totally obsessing about my seven step quote submission funnel (and how to reduce abandonment). PALM: People Against Lonely Metrics]. So why not your metrics? 2: Join the PALM club. or whatever.

Web 96

Web Metrics Analytics eCommerce 96

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. Content Consumption Competitive Analysis. + #OMG Mobile, Where's Mobile Data! . Content Consumption Competitive Analysis. + #OMG Mobile, Where's Mobile Data! Traffic Trends Key Metrics Analysis.

Metrics 60

Metrics Analytics Non-Compete Search 60