David Teten

DECEMBER 3, 2019

However, in private markets, there is more room to optimize across all 11 steps of the investing process: firm management , marketing, fundraising , origination , manage relationships, due diligence, negotiation, monitoring, portfolio acceleration , reporting, and.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

The Startup Toolkit

JANUARY 3, 2013

In totally non-rigorous order from most to least common: Niche content sites (SEO + adwords/affiliate). Real products (usually with minor recurring revenue and no scalable channel). Real products (usually with minor recurring revenue and no scalable channel). Niche community (retention + adwords). Sounds good!

Private Equity 31

Private Equity Algorithm Affiliate SEO 31

ReadWriteStart

NOVEMBER 30, 2020

Revenue is the lifeblood of your tech startup. But too many startup tech entrepreneurs focus on a single revenue stream—a primary source of income that will exclusively sustain the business. However, if you want a better chance of success, it’s important to develop multiple streams of revenue. Diversification and protection.

Revenue 127

Revenue Startup Affiliate Advertising 127

Occam's Razor

JULY 18, 2011

Email remains an immensely credible and profitable channel, with an immense reach to boot. To not have it as an active part of your marketing portfolio is sub-optimal. Your company cross-channel outcomes data. Multi-channel customer purchase behavior, customer lifetime value. Not revenue. Your website data.

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

AUGUST 9, 2016

You'll see in an instant the very cool things you can track and analyze… With a little bit of smart tagging you can track your internal promotions ( buy one Make America Great Again hat and get one Stronger Together hat free! ), transactions with coupon codes, affiliate sales and more. Very nicely summarized above. The last column.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

JULY 1, 2008

conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. While you might be doing great in terms of direct revenue impact of your website, pause and consider what in God's name is happening to that other 98.3% "unconverted" traffic on your site?

Analytics 116

Analytics Conversion Campaign Redemption 116

Duct Tape Marketing

OCTOBER 4, 2017

I interviewed 50 + very successful six and seven figure entrepreneurs, yourself included, John, and really broke down their revenue models and helped to explain, okay, here are the options. This idea of a portfolio career, I think is where you … almost each move is maybe gaining you towards another move, or that that’s inevitable.

Harvest 34

Harvest Affiliate Portfolio Framework 34

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. Why is it that your Affiliate program is targeted only to the bottom of the Do stage? Oh, that makes sense. Don't we already book, tweet, plus a lot?

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

APRIL 21, 2014

If you can fix that, more revenue will immediately flow into your client's bottom-line. Yes, yes, yes, with GA you can dive into Multi-Channel Funnels reports to move beyond last-click.) They still tend to think of digital as a fulfillment channel. They will show affection towards you. Who is to blame? strategies).

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ I recommend segmenting the traffic and measuring revenue lift but also measuring the average order size, if you did your job right then that latter number should be higher. I think we have established that. In this case our Yahoo!

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

DECEMBER 12, 2011

But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. You'll quickly realize the Economic Value they create for you is often far greater than the Revenue your Macro Conversion reports! Where is it? Most likely in Excel. Where is it? Where is it?

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

JANUARY 9, 2012

The problem is Marketing and lack of imagination in using the web/digital channels. All while constantly optimizing your portfolio via controlled experiments. With every passing day that strategy now ensures we are rejecting tons of revenue and tons of prospective customers. But the concept applies across all channels.

Marketing 140

Marketing Analytics Web Channel 140

Occam's Razor

JANUARY 10, 2011

Everyone wants the perfect tool that bounces rates in real time while computing multi-channel attributable impact of an email sent to grandma via Facebook based on competitive intelligence gleaned from TV watching behavior of customers with lifetime value greater than $358 and FICO scores of 700 or higher. [I They are, see #6 below.

Analytics 120

Analytics Web Agile Campaign 120