Affiliate CPA Search Web 
Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. The spread between your LTV and blended CPA determines either your profitability or your rate of growth, and a high valuation depends on balancing these two factors.
www.clickz.com
JANUARY 7, 2013
Search Engine Watch. SEO Paid Search Search Marketing. CPM Calculator CPA Calculator Website Optimization ROI Calculator. Affiliate Marketing: What Marketers Need to Know From 4 Experts. Paid Search Strategies. Web Analytics. ); //. Paid Search. Search Marketing. Paid Search.
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Both Sides of the Table
FEBRUARY 21, 2010
By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. The affiliate networking market alone is about a $2 billion industry now.
Occam's Razor
AUGUST 12, 2013
MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). This is the standard attribution model in all web analytics tools. Multi-channel attribution across digital channels.
ConversionXL
FEBRUARY 26, 2020
Traffic attribution identifies which sources drive visitors to a web property. If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity.
Occam's Razor
DECEMBER 12, 2011
Oh, and everything has a CPA (not just your paid search or display/banner ads). Kill things that don't have an optimum CPA. For Search it is in your Google Analytics or Omniture Site Catalyst reports. Standard metric in every web analytics tool worth anything. This metric delivers that insight. Where is it?
Occam's Razor
AUGUST 9, 2016
This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. You can also search for other stuff, like custom reports or attribution models. Affiliates! Another tip.
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