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53 Questions Developers Should Ask Innovators

TechEmpower

Ads, Viral/Social, SEO)? Social Integration/Viral Outreach Is your application tied into any social networks? What about other kinds of viral outreach? Video and Audio Are you hosting your own video, or can we use a third-party host like YouTube or Vimeo? Do you rely on affiliates? Graphic design?

Developer 520
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32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

Social Integration/Viral Outreach - are you integrating in some way with social networks? Any other kind of viral outreach? See Branchout an Example of Viral Spread Opportunity for Startups. Video (and Audio) - if you have video, are you hosting it or can we use YouTube, Vimeo? Affiliate tracking? Refer a friend?

Developer 396
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32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

Social Integration/Viral Outreach - are you integrating in some way with social networks? Any other kind of viral outreach? See Branchout an Example of Viral Spread Opportunity for Startups. Video (and Audio) - if you have video, are you hosting it or can we use YouTube, Vimeo? Affiliate tracking? Refer a friend?

Developer 384
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Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions

Occam's Razor

Let's go look at some tools… Measuring "Invisible Virality": Tynt. Goes viral. I can measure the "invisible virality" / "spread" by this big huge non-commenting, non-tweeting audience. Invisible Virality. Or for that matter how many tools. People matter. You matter. Cool right?

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Neither would have achieved virality had customers not received something tangible for their efforts. Once the company hit $20,000 MRR through direct sales and word-of-mouth, it added an affiliate program, paying 30% recurring commission to influencer bloggers. Instead, they could simply click a link and enter an email address.

Retention 113
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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

Don’t try too hard to “go viral” and above all, obey the law. Find and host an interesting speaker whose message or talents mesh with your marketing strategy. Host your own networking event. Create a referral/affiliate program. Here are some examples of effective guerrilla marketing.