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53 Questions Developers Should Ask Innovators

TechEmpower

Ads, Viral/Social, SEO)? Social Integration/Viral Outreach Is your application tied into any social networks? What about other kinds of viral outreach? Do you rely on affiliates? Who are the other stakeholders involved? Are there other founders, business leaders, partners, or administrators? How do you make your money?

Developer 520
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10 Strategies To Keep Ahead Of Market Changes Today

Startup Professionals Musings

Viral marketing” and “word-of-mouth” are tools of disciples in business today. No matter how illogical it may appear, we strive for certainty in all of our choices and affiliations. Social relationships are built around zealots and their disciples who ultimately engage a wider congregation and perpetrate the culture shift.

Marketing 317
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10 Key Business Plan Elements Not In A Product Spec

Startup Professionals Musings

Don’t let your passion convince you that word-of-mouth and viral marketing will suffice against well-funded competitors and ever more demanding customers. Set specific targets on the sales channels and marketing initiatives you need, including the use of social media, brand building, franchising, trade shows, affiliates, and distributors.

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32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

Social Integration/Viral Outreach - are you integrating in some way with social networks? Any other kind of viral outreach? See Branchout an Example of Viral Spread Opportunity for Startups. Affiliate tracking? Is there a step-by-step wizard? Refer a friend? Are there specific landing pages? Tracking URLs?

Developer 396
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32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

Social Integration/Viral Outreach - are you integrating in some way with social networks? Any other kind of viral outreach? See Branchout an Example of Viral Spread Opportunity for Startups. Affiliate tracking? Is there a step-by-step wizard? Refer a friend? Are there specific landing pages? Tracking URLs?

Developer 384
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Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions

Occam's Razor

Let's go look at some tools… Measuring "Invisible Virality": Tynt. Goes viral. I can measure the "invisible virality" / "spread" by this big huge non-commenting, non-tweeting audience. Invisible Virality. Or for that matter how many tools. People matter. You matter. Cool right?

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If you build it, they won't come, unless.

A Smart Bear: Startups and Marketing for Geeks

We're going to use an affiliate program so our customers sell it for us.". We're putting a 'Retweet' button inside the product to encourage viral growth.". This is the viral step: Having trialed the tool, the stranger might use it herself, then more people find out about it, and so forth. "We're going to get reviews on blogs.".