Occam's Razor

AUGUST 8, 2011

99.9996253% of Web Analytics reports produced are utterly useless. partly because they are out of the box standard reports that web analytics vendors create for “average” people (and we both know that you are not average!), Here’s a blog post: 3 Awesome, Downloadable, Custom Web Analytics Reports. Which content is most engaging?

Customer 122

Customer Analytics Metrics SEO 122

Occam's Razor

JANUARY 4, 2022

The paper from the respected body made me open PowerPoint and create a visual that would make the case for never identifying Conversion Rate or ROAS the Most Important KPI in your company / practice of analytics. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. The law of God.

Conversion 127

Conversion Analytics .Net Metrics 127

Occam's Razor

MAY 2, 2017

Outcomes: Revenue | Ideas Funded Behavior: Path Length | Cart Abandonment Rate Acquisition: Assisted Conversions | Share of Search. Every ecommerce site has to obsess about Revenue. Remember: All data in aggregate is crap, segment or suck. With advertising revenue in a tailspin, it is more important than ever.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. Each chosen obsession is very much in the spirit of my beloved principle of the aggregation of marginal gains.

Analytics 88

Analytics Marketing Algorithm Campaign 88

Startup Lessons Learned

AUGUST 16, 2010

Rashmi Sinha, co-founder and CEO of SlideShare , describes an early version of the analytics package that’s part of the Pro accounts the company announced today. “Individuals and small companies wanted analytics, they wanted to know what was happening in social media [for their content], they wanted ad removal and lead gen.

San Francisco 167

San Francisco Lean Analytics Continuous Deployment 167

Occam's Razor

APRIL 4, 2011

If that is your role, then the best you can do is make sure you have take the right screenshots out of Site Catalyst or Google Analytics, or charge an extra $15 an hour and dump the data into Excel and add a color to the table header. "All data in aggregate is crap." So what about web analysis? No table, no rows, no pies.

Web 127

Web Las Vegas Analytics Metrics 127

Up and Running

NOVEMBER 12, 2020

Your marketing budget covers all the expenses that you intend to spend on activities like: Registering a domain Buying web hosting Creating content Running paid ads Buying sponsored content Sponsoring events Publishing ads in the newspaper Partnering with influencers Hiring marketing executives, an agency, etc. Tools like Import.io

Artificial Inteligence 142

Artificial Inteligence Marketing Channel Campaign 142

ConversionXL

AUGUST 19, 2020

You wouldn’t hire a brain surgeon to treat your heart condition. a top-line conversion or revenue target) and recognize both teams’ contributions—regardless of which channel generated the most conversions in a given period. There will always be discrepancies across analytics and media platforms. SEO has a role. PPC has a role.

PPC 69

PPC SEO Channel Analytics 69

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Some tools do pan-session analysis better than others, and there are a number of relatively new analytics solutions on the market today.

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

SEPTEMBER 30, 2008

But if Thanksgiving this year was $15 mil revenue and last year was $10 mil then is that good? Or you just hired me to do consulting for you this year at $10 per hour? In aggregate trends can hide insights and hence "dirty" the data. No no no, not hire Matt, segment your trends when you compare them.

Analytics 68

Analytics Metrics Search Florida 68

Startup Lessons Learned

AUGUST 24, 2009

Most importantly, it’s now possible to have detailed analytics on exactly what’s happening to messages and ideas as they flow through word-of-mouth channels. What is the right revenue model? Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

ConversionXL

SEPTEMBER 10, 2019

I joined as employee 14 and spent a few years at this analytics startup, which was founded by Hiten Shah and Neil Patel. I was hired to level-up the marketing team. Then, I evolved it into a growth team by hiring a designer and two engineers. We were optimizing revenue from these campaigns by testing different versions.

Conversion 133

Conversion Technical Review Channel Engineer 133

Occam's Razor

JANUARY 10, 2011

This post is a collection of six things I wish I knew before I started my career in decision support systems (of which web analytics is just the latest incarnation). The smallest part of my success, and yours, will come from having the prefect implementation of the Omniture Marketing Suite or Google Analytics. Stop switching tools!

Analytics 120

Analytics Web Agile Campaign 120

ConversionXL

JULY 10, 2019

A Deloitte Canada study revealed that 82% of CMOs surveyed felt unqualified to interpret consumer analytics data. You’re hitting the goal, but the steady increase in list size isn’t growing revenue—a fact that’s been overlooked and gone unreported. If not examined, nothing changes. 3 key elements of data stories. Image Source ).

Metrics 133

Metrics Analytics Green Aggregator 133

ConversionXL

MAY 16, 2018

Revenue, downloads, and sign-ups are all examples of lagging indicators. Common examples are Revenue and Conversions. After conducting the test, the revenue gained from the additional foot traffic to the store was nullified by increasing margins. A lagging indicator is an outcome. The data point. Not really right?

Marketing 133

Marketing Metrics Programming Design 133

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Great list!

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

DECEMBER 12, 2011

For Search it is in your Google Analytics or Omniture Site Catalyst reports. But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. Standard metric in every web analytics tool worth anything. Or if you use Google Analytics: In Paditrack for free.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

JANUARY 7, 2014

Every indicator we have is that companies are investing more in every facet of analytics. There is an analytics ladder of awesomeness each company needs to climb, and it just takes time. 11: Close to zero aggregated analysis exists, everything's segmented. #10: You know what your Return on Analytics is! Consulting.

Analytics 140

Analytics Web Metrics DC 140

ConversionXL

OCTOBER 4, 2018

Predictive analytics, in other words, wasn’t a panacea. This post details those changes and shows how several businesses—and not just behemoths—have cultivated the predictive analytics landscape. How many neglected data points do you have in Google Analytics, Google Ads, MailChimp, Marchex, Stripe, and similar services?).

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

ConversionXL

JULY 11, 2016

“Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” Three tactics to maximize revenue from a CRO program: Free test software. It’s not enough to just gather data in Google Analytics. 7 Basic Plots on Wikipedia ).

PPC 48

PPC Analytics Video Non-Compete 48

Occam's Razor

APRIL 29, 2013

You end up paying substantial amounts of money to your analytics/big data vendor – for questionable value. Measuring Visits and Conversions in aggregate first and segmented by keywords (or even key word clusters) will get you on the path to showing real impact. If you are a pro, measure Revenue. Did you earn any profit?

Metrics 166

Metrics Marketing Search SEO 166