Aggregator B2B Campaign Video 
ConversionXL
NOVEMBER 3, 2016
Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.
ConversionXL
MARCH 20, 2019
Ultimately, a successful ABM campaign needs to solve three problems. Given the number of people involved in B2B decisions, account-wide coverage has value in addition to one-to-one targeting. That’s only one segment of the B2B market. Aggregate that data at an account level to know which accounts to target.
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Ben's Blog
JUNE 3, 2024
Marketing is particularly well suited for adopting generative AI because it is an iterative, creative, and dynamic practice that relies on the types of media — texts, images, video — that have driven LLM development. This is one of the reasons why many of the first B2B GenAI use cases were for marketing!) via Captions ).
ConversionXL
MAY 27, 2020
I’ve been in the B2B link-building game for almost five years, and the true value of link building isn’t quick fixes. B2B copywriting almost always requires more skill and time compared to B2C. Quizzes, surveys , calculators, interactive videos, and games are all examples of linkable assets. But they’re wasting their time. .
ConversionXL
JULY 10, 2019
That simplifies content creation and link building compared to, say, trying to promote niche B2B software. New Study: 2018 PROMO Online Video Statistics and Trends ” by PROMO. Video is a hot topic. For marketers, video is having its moment. how video habits vary by age, gender, or region). Example 2. “
Occam's Razor
MAY 2, 2017
For example, your company is shifting aggressively into leveraging Machine-Learning in your marketing strategies and hence have made a shift to Smart Display Campaigns a huge priority. Remember: All data in aggregate is crap, segment or suck. B2B / Enterprise Sales: Salesforce. And, we can do so much for them!
Occam's Razor
AUGUST 12, 2013
And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? All standard reports in Google Analytics give 100% of conversion credit to the last "campaign" prior to the conversion. Campaign is defined as anything but Direct traffic. That is so cool.
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