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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. This blog post is about the above recommendations, and their merit. Attending this presentation inspired me to write this blog post. Metrics are a problem.

Metrics 165
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Cracking The Code: State of the SaaS 13: Q1 2010 Sentiment

Cracking the Code

While the group sentiment for 2010 did not improve significantly vs. November 2009, the projections for 2011 are now a lot more optimistic - 42% higher 2011 aggregated EBITDA announced in March 2010 vs. the November 09! I will be sure to tell all all of my blog buddies about your site bba. Europe Consumer. (1). Blog Archive.

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A Primer on Startup Metrics – Which Analytics Tool to pick. - Startup Lessons Learned

klinger.io

Andreas Klinger #product #metrics #marketing Startup Lessons Learned. A Primer on Startup Metrics – Which Analytics Tool to pick. A Primer on Startup Metrics – Which Analytics Tool to pick. Accounting are the metrics we track over time. Follow @andreasklinger. On this website I share notes & thoughts. ?.

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The 10 laws of SaaS unveiled at Bessemer CEO Summit

Cracking the Code

This introduction was also the opportunity to illustrate the amazing growth of our software and saas portfolio in the past years, with aggregated revenues reaching $1.2B Whats the right strategy for Europe? What metrics should I be using to drive a saas business? Do I need a second data center? Separate your hunters and farmers.

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Using Cohort Analysis for Conversion Optimization

ConversionXL

people born in Europe between 1918 and 1939; survivors of an aircrash; truck drivers who smoked between age 30 and 40).”. So by segmenting your data, you can learn things you couldn’t from the aggregate data. Will this cohort help me improve that metric?”. Their metric was revenue: Image Source.

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Keep up the blogging and web casts and we will keep listening and growing. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers.

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Cracking The Code: Happy New Year 2008!

Cracking the Code

The second part of the year has seen a lower flow of blog posts, but part of my 2008 resolutions are to remedy to this shortfall, so be prepared for a strong 2008. Looking back at 2007, I wanted to give a quick overview of the investments I have been involved with, since I have not blogged about any of them yet. Blogged with Flock.