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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. This blog post is about the above recommendations, and their merit. Attending this presentation inspired me to write this blog post. Metrics are a problem.

Metrics 165
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Cracking The Code: In search of Europe's next tech stars.

Cracking the Code

In search of Europes next tech stars. A short interview on Bloomberg about where I see venture opportunities in Europe. I feel like I’m often looking for interesting things to read about a variety of subjects, but I manage to include your blog among my reads every day. Europe Consumer. (1). Blog Archive.

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Cracking The Code: BlablaCar - Travel Revolution

Cracking the Code

Some countries in Europe may have lost their AAA ratings, but they have not lost their appetite to innovate and create new online services. It is interesting to note that this model has been invented in Europe (Blablacar started in 2006) and while there have been some similar and more recent initiatives in the US (e.g., Blog Archive.

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8 Tips To Get the Most Out of Your Investors and Board

Both Sides of the Table

So what are Rob’s secret hacks that he didn’t spill in his blog post? . Key point – if your emails are as long as my blog posts you’re forked. He did it yesterday, “Mark, I’m going to write a blog post following on from your VC’s aren’t dumb. That in itself is quite a challenge.

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EU Cookie / Privacy Laws: Implications On Data Collection And Analysis

Occam's Razor

Though Europe is our primary focus, regardless of where you are located you'll learn about web privacy, data collection, optimal tool decisions and how best to plan your data strategy. Since this is not a blog about legal issues (and I'm not a lawyer!) Web Data Collection Context: Cookies and Tools. La vita è bella.

Analytics 130
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Cracking The Code: SaaS business metrics: why are they different?

Cracking the Code

SaaS business metrics: why are they different? Different models require different performance metrics. developed a white paper on performance metrics for Technology service Vendors (TSV) and this post present the key elements of his reflexion adapted for SaaS companies. The MRR is a great metrics, but it can be perfected.

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Migrating to Universal Analytics Using Google Tag Manager

ConversionXL

For example, one of my clients is a global retailer with dev teams working on different sites in Europe, Australia, South America, Japan, and the United States. The great pair of blog posts about Content Groupings were written by Justin Cutroni, so I’m going to keep this section brief. Custom Metrics. Not here. Other Fields.

Analytics 133