View from Seed

JANUARY 8, 2015

Eventually, if the company succeeds, your product will succeed in solving that problem, while your blog and all content marketing should drive qualified visitors, subscribers, and/or customers to that product. Both should always align, and both must be consistently built as assets and as solutions for your customers.

Seed Stage 120

Seed Stage Startup Audience Leadership 120

Occam's Razor

AUGUST 12, 2013

I'll close with a custom attribution model into which you can insert all your biases – sorry, I mean expertise – and get something better than good to make incremental progress from where you are today. Customized/Personalized Attribution Model. Campaign is defined as anything but Direct traffic. Let's go!

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

FEBRUARY 26, 2020

If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? You may run, for example, several Facebook campaigns. Which email campaign was this link in? Marketers must be able to reliably credit conversions (i.e.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

AUGUST 9, 2016

Or compressing my experience into custom reports and advanced segments I've shared. You'll also be able to create your own custom reports, advanced segments, filters, share with the world everything you create, and all kinds of fun stuff. SEO & PPC, Because You Should! You spend money on SEO and PPC.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. strategies).

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Humans love them.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

MAY 20, 2013

At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ). As is common in these types of educational companies, aggregators rule the roost. The answer is simple: Aggregators. Let's call them ZQI University.

Analytics 139

Analytics Aggregator Channel B2B 139

ConversionXL

AUGUST 14, 2019

Data Studio allows you to communicate data simply and in a repeatable format, and their expanded integrations, customizations, and editability have made Data Studio dashboards extremely powerful. The correlation wasn’t a surprise, but it confirmed the success of our SEO campaign. As their PPC agency, we had to justify this dip.

Analytics 123

Analytics Metrics eCommerce Search 123

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Overall customer satisfaction. Tons of data "puking", all just aggregates. Television campaigns.

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

AUGUST 6, 2007

In a nutshell bounce rate measures the percentage of people who come to your website and leave "instantly" Thought about from a customer perspective rather than I came, I saw, I conquered, the action is I came, I saw, Yuck, I am out of here. Please check how to with Adobe's customer service or your account rep.].

Metrics 120

Metrics Analytics PPC Campaign 120

ConversionXL

MAY 27, 2020

You don’t need to hire a developer to design your own calculator or quiz; there are plenty of tools, like SurveyAnyplace and LeadQuizzes , that let you create quizzes or surveys from scratch or customize ready-made templates. Another great example of linkable assets are pages that aggregate industry stats, like this one.

B2B 142

B2B Social Media Email Campaign 142

Occam's Razor

FEBRUARY 22, 2010

These toolbars also collect limited information about the browsing behavior of the customers who use them, including the pages visited, the search terms used, perhaps even time spent on each page, and so forth. Web analytics vendors have lots of customers, which means they have lots of data. many customers the web analytics vendor has.

Analytics 123

Analytics Securities and Exchange Commission Search Engineer 123

ConversionXL

JULY 11, 2016

Either way, user feedback is not about asking your customers how to solve problems. Compared to earlier tv-branding campaigns today, memory allocation is scattered across multiple devices and activities at a time. Three techniques to write better copy: Surveys – learn customers’ challenges and questions via surveys.

PPC 48

PPC Analytics Video Non-Compete 48

Occam's Razor

JANUARY 7, 2014

12: Almost all reporting is off custom reports. #11: 11: Close to zero aggregated analysis exists, everything's segmented. #10: An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." 12: Almost all reporting is off custom reports. Creating custom reports is hard work.

Analytics 140

Analytics Web Metrics DC 140

Occam's Razor

FEBRUARY 9, 2015

Such is the power of being able to proactively identify which of your competitor's strategies are working well, where their current customers come from, and what specific tactics you should experiment with to create and advantage for yourself. Identify the impact on your display advertising campaigns. Recommend changes.

Metrics 60

Metrics Analytics Non-Compete Search 60

Occam's Razor

APRIL 29, 2013

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " Measuring Visits and Conversions in aggregate first and segmented by keywords (or even key word clusters) will get you on the path to showing real impact. Likewise for the results of your Bing/Yandex campaigns.

Metrics 166

Metrics Marketing Search SEO 166