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Mixpanel vs. Google Analytics: The 2018 Guide

ConversionXL

You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. In the words of hundreds of reviewers, Google Analytics was essential to “identify channels,” “track campaigns,” and monitor “traffic flow.”. Engagement, conversion, and retention.

Analytics 119
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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

Definitely make #CXLLive a priority in 2023. (It The marketing team should create its own momentum through feature launches, content campaigns, product launches, and announcements. Product should be your main channel for customer acquisition, retention and expansion. Andrei Faji, Engagement Marketing @ PandaDoc. Great talks.

B2B 94
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Create an Offboarding Flow that Improves Retention

ConversionXL

Yet, offboarding is such an important and under-rated opportunity to provide a positive experience that can actually yield advocates, saved customers, and higher retention. Being able to save a churning customer is the holy grail of retention. I’m going to guess that it’s been a while, maybe even never. Image source ).

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Using Cohort Analysis for Conversion Optimization

ConversionXL

Here’s the Wikipedia definition : “In statistics and demography, a cohort is a group of subjects who have shared a particular event together during a particular time span[1] (e.g., So by segmenting your data, you can learn things you couldn’t from the aggregate data. How does retention differ among different acquisition channels?

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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

Analyzing email campaigns requires three important insights: 1. Your campaign data. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Just to ensure you are executing against your right mental model. You can’t track everything.

Metrics 137
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Knowledge

Occam's Razor

Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. Customer Personas, Customer Value, Customer Retention and Non-line Marketing. Aggregation of Marginal Gains: Recession Busting Analytics! How can my company become great?"

Analytics 124
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Why (and How) Optimizers Should Take Advantage of User State Models

ConversionXL

day 1 retention). For the transitioning out user, an entire email drip campaign might be more fitting. By running this analysis, we can see that receiving a text 6 or more times (the behavior) is positively correlated with long-term retention. What Are User State Models? Or Dropbox’s getting a new user to upload a file.

NPV 48