ConversionXL
FEBRUARY 17, 2021
Third-party cookies are the new Flash. They aggregate far more of your clicks across the Internet and power the hyper-relevant ads you see (e.g., Many users’ updates are aggregated (B) to form a consensus change (C) to the shared model, after which the procedure is repeated. Now, reluctantly, Google is, too.
Occam's Razor
OCTOBER 21, 2013
A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. Aggregated search engine level analysis. These changes impact my AdWords spend sub-optimally.
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Occam's Razor
AUGUST 22, 2011
Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. Podcast: Measuring Rich Media (Ajax, Flash / Flex, RSS & Blogs). Aggregation of Marginal Gains: Recession Busting Analytics! Digital Marketing: "What is amazing out there?
SoCal CTO
NOVEMBER 11, 2009
It's a comprehensive program with national sales training, HTML emails, a very cool interactive Flash landing page about the 8 ways to save, brochure and presentation for the sales people, extending reach via social media, etc. Not one of these ways is low rates. It launches November 16. Same goes for online business networking.
Occam's Razor
AUGUST 8, 2011
and partly because all they do is present data in the aggregate (a punishable criminal offence if there ever was one!). Often we end up obsessing about a keyword or campaign or xyz without realizing we are talking about 0.05% of the traffic. My proxy for that is how much website traffic are we talking about? Sub optimal.
Duct Tape Marketing
DECEMBER 23, 2019
So “Alexa: play my flash briefing,” might deliver a daily recap of audio content. And the first real result, meaning an actual business that wasn’t either an ad or an aggregator like Angie’s List or Home Advisor, showed up on page two. Insight 2: Take Your Marketing In House. So, pay to play is definitely here.
Occam's Razor
FEBRUARY 7, 2011
So use unique phone numbers (specific to campaigns if you want granular details)… leverage unique coupon / campaign / offer codes… get good at geographic targeting… become a God of controlled experiments. What's the best way to aggregate to understand clearly how to improve? 7 Best Practices, Bonus Tips.
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