Duct Tape Marketing

SEPTEMBER 5, 2014

written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Dan Kraus – Enjoy! If we sell a product that used to have a 6-month sales cycle, we could reasonably do a weighted forecast, six months out.

Sales Cycle 68

Sales Cycle Forecast Charlotte Lead Generation 68

Duct Tape Marketing

FEBRUARY 23, 2012

Marketing Is the New Selling This content from: Duct Tape Marketing. In order to thrive in today’s digitally driven business environment, sales folks need to think and act more like marketers. In the traditional model marketing owned the message while sales owned the relationship.

Marketing 71

Marketing Social Media Sales Cycle Aggregator 71

ConversionXL

OCTOBER 13, 2015

So by segmenting your data, you can learn things you couldn’t from the aggregate data. Did one group see one marketing message that the other didn’t? Customers that converted in the last year that came in through a bottom-of-the-funnel marketing campaign. How did that effect their average order value? Expansion Potential.

Conversion 48

Conversion Retention Acquisition Metrics 48

Startup Lessons Learned

APRIL 14, 2009

For a startup, having great sales DNA is a wonderful asset. This is the magic of sales: by learning about each customer in-depth, they can convince each of them that this product would solve serious problems. But here’s where a truly great sales artist comes in. They are closing orders.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Duct Tape Marketing

OCTOBER 8, 2012

Entire books have been dedicated to the specific topic, many tools and services have cropped up to support the need to create content and, generally speaking, most marketers have come to accept and expect content production as a necessary tool to drive awareness, interest and conversion. Convert social to sales. Generate ideal leads.

Sales Cycle 59

Sales Cycle Aggregator Curation Networking 59

www.forentrepreneurs.com

FEBRUARY 2, 2010

As they ask management what happened, a common answer will be that the market was really tough, and deals just didn’t close the way that they hoped. They also don’t have a great plan for what they are going to do differently next quarter, other than hope that the market improves, and that more deals will close.

Metrics 55

Metrics Design Entrepreneur Startup 55

mashable.com

SEPTEMBER 22, 2008

Since there are hundreds of new apps coming on the market every year, we figured it was time for an update. Bootstrap – Online bookkeeping software that lets you track sales and expenses, organize your records for tax time, and more. NetBooks – Marketing, sales, inventory and financial control in one place.

Software Review 78

Software Review Social Media Social Network Software 78

Duct Tape Marketing

JUNE 23, 2014

How to Systematically Build Personal Brand Authority written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Building personal brand authority is perhaps the most important element of marketing today for a brand, business, or individual trying to gain an edge. Today, authority is it.

Sales Cycle 72

Sales Cycle Social Network Aggregator Campaign 72

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Posted by Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48