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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

It does, and we brought world-class marketers to deliver keynotes full of value on growth and experimentation. Of course, we took care of the usual aspects of every offline marketing conference, and CXL Live 2022 brought together 300 returning attendees and first-timers, taking over a rooftop venue in downtown Austin.

B2B 94
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Top 10 Emerging Marketplaces for Chemical Industry in 2022

ReadWriteStart

There are emerging marketplaces in the chemical industry seeking to increase sales in 2022 by helping both the chemical buyers and sellers to be able to find each other. Many shutdowns and market dry-ups resulted in domestic dependency that narrowed down where products could be found. Winds of Change in the Chemical Marketplace.

Germany 175
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How to Forecast Sales

Up and Running

Sales forecasting is much easier than you think, and much more useful than you imagine. Since sales are intimate with costs and expenses, the forecast helps you budget and manage. You measure the value of a sales forecast like you do anything in business, by its measurable business results. Lines of sales.

Forecast 119
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The “Curse of Knowledge”: How Expertise Can Hurt Marketing

ConversionXL

Marketers are intimately familiar with their industry and product. The curse of knowledge in marketing. In marketing, the implications are obvious. Marketers often fall victim to the curse of knowledge because they are: Intimately familiar with their own product; or Selling a complex/technical product to a less-savvy audience.

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Starting Up In Singapore (Part I) – Product/Market Fit

YoungUpstarts

Once the answer is found, the entrepreneur needs to do serious research on the market he/she will be addressing. Product/Market Fit. To me, the Market is the most important followed closely by the Team who can execute, navigate and conquer that market. Startups in this category start off in their home markets (i.e.

Singapore 178
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Why Consumer Brands Need To Keep An Eye On Their eCommerce Channel

YoungUpstarts

by Shailendra Nagarajan, Senior Product Marketing Manager at DataWeave. With these insights, brands can understand the marketplace better, improve their strategy and increase their sales. For example, if your products are listed on Amazon you will gain greater exposure and your sales numbers are likely to skyrocket.

eCommerce 127
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

This audience is immensely attractive to Brands and Marketers around the world. I can see the correlation, but the conclusion implies a causality that may or may not be there ("the product sales exceeded all internal projections!"). Facebook has an incredible audience, 950 million strong and counting.

Metrics 165