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Lessons Learned: Customer Development Engineering

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. I havent had to work this model under those conditions, so I cant say anything definitive.

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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

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Why Real Learning is Outside the Building, Not Demo Day

Steve Blank

We think teaching teams a formal methodology around the Lean Framework (Business Model design, Customer Development and Agile Engineering) is a natural evolution of how successful incubators/accelerators will build startups. Filed under: Customer Development , Lean LaunchPad , Teaching. At first it was faint.

Lean 319
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Entrepreneurship is an Art not a Job

Steve Blank

Over the last decade we assumed that once we found repeatable methodologies (Agile and Customer Development , Business Model Design) to build early stage ventures, entrepreneurship would become a “science,” and anyone could do it. Founders fit the definition of a creator: they see something no one else does.

Agile 333
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Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work

Steve Blank

Repeat, learning whether to iterate, pivot or restart until you have something that customers love. Waterfall Development. While it sounds simple , the Build Measure Learn approach to product development is a radical improvement over the traditional Waterfall model used throughout the 20 th century to build and ship products.

Lean 120
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Customer Development Manifesto: The Path of Warriors and Winners.

Steve Blank

This post describes a solution – the Customer Development Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development.

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Qualcomm’s Corporate Entrepreneurship Program – Lessons Learned (Part 2)

Steve Blank

By definition, before they had a chance to fully buy into the idea and the team). With hindsight we should have had “proof of concepts” tested in a corporate center (think ‘pop-up incubator’) where they would do extensive Customer Discovery. Developing a program to generate new ideas is the easy part. Lessons Learned.