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Brand Strategy vs. Marketing Strategy (And How they Work Together)

ConversionXL

Marketing initiatives include campaigns, content, PR, and interactions with your target audience or customer. Identify and articulate your brand values with these practical steps: Workshop your values and create a list that everyone in your company can vote on. Clearly define your values in the context of your organization.

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Lessons Learned: What is customer development?

Startup Lessons Learned

But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." This theory has become so influential that I have called it one of the three pillars of the lean startup - every bit as important as the changes in technology or the advent of agile development. Expo SF (May.

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24 Entrepreneurs Reveal The Pivot They’re Making in Their Business in 2021

Hearpreneur

In 2020, my organization pivoted from orchestrating in-person events with hundreds of people to hosting virtual workshops. The first event has already started – Agile and Management 3.0 #17- Expand our virtual offerings. Photo Credit: Katrina Medoff. In 2021 we focus even more on the education of TechMagic employees.

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth. Expo SF (May.

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Lessons Learned: About the author

Startup Lessons Learned

Although Catalyst folded with the dot-com crash, Ries continued his entrepreneurial career as a Senior Software Engineer at There.com, leading efforts in agile software development and user-generated content. While an undergraduate at Yale Unviersity, he co-founded Catalyst Recruiting. Expo SF (May. Take a look and let me know what you think.

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Change Or Die!

YoungUpstarts

Turning to the literature on change management helps up to a point: unless you are Jack Welch or a CEO, for the rest of us change initiatives are often still all about long slide shows, “buy-in”, job cuts, and facile rhetoric about being agile and nimble. The second type of problems usually drives organizational change.

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Lessons Learned: Product development leverage

Startup Lessons Learned

For example, I recently created a customer validation exercise around the Lean Startup Workshop. In the meantime, I think we have a good explanation for what all those PR dollars are being spent trying to obscure. It allowed me to assess the market demand for that offline product before I had the final product baked. Great post!