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[Interview] Jim Ewel, Author Of ‘The Six Disciplines of Agile Marketing: Proven Practices For More Effective Marketing And Better Business Results’

YoungUpstarts

Marketing pioneer Jim Ewel has the answer in three words: “With Agile marketing.”. As Ewel says, “Agile marketing teams can think on their feet, pivot at a moment’s notice, and ride a continuous wave of new ideas — allowing businesses to win in a post-pandemic world.”. What does this mean? How can it give businesses an edge?

Agile 264
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Build Predictable Startup Models by Forming an Agency

ReadWriteStart

Startup studios continue to grow in popularity as incubators for new businesses. Rather than simply launching one startup, the startup studio model creates an organization whose business is launching startups. This allows the studio to develop processes, well-organized development teams, and growth plans.

Incubator 188
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How To Find the Right Co-Founders?

Steve Blank

How do you figure out what’s the right mix of skills for the co-founders of your startup? I was having breakfast with Radhika, an ex-grad student of mine who wanted to share her Customer Discovery progress for her consumer hardware startup. I told Radhika this is a perennial question for startups. ——-.

Cofounder 335
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I-Corps @ NIH – Pivoting the Curriculum

Steve Blank

The Lean LaunchPad class uses the three “ Lean Startup ” principles: Alexander Osterwalders “ business model canvas ” to frame hypotheses. “Customer Development” to test the hypotheses outside the building and. I-Corps @ NIH Lecture Order Details. Customer Segments change over time.

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Lessons Learned: The lean startup

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, September 8, 2008 The lean startup Ive been thinking for some time about a term that could encapsulate trends that are changing the startup landscape. After some trial and error, Ive settled on the Lean Startup. Of course, many startups are capital efficient and generally frugal.

Lean 168
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Cloud Is The New Black

YoungUpstarts

by Guilherme Sesterhein, CSM and software development/Google area leader at ilegra. For sure if they remove everything there and rent the space, the renting revenues will pay for a big slice of monthly cloud cost. Why does that happen to startups and big companies? You could think that this means that cloud is basic.

Cloud 124
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Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work

Steve Blank

It’s time to update Build, Measure, Learn to what we now know is the best way to build Lean startups. Only after shipping and attempting to sell the product would a startup hear any substantive feedback from customers. Best practices in software development started to move to agile development in the early 2000’s.

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