View from Seed

AUGUST 30, 2016

Let me start with a few addresses: 1355 Market Street. These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. Incepted in 2012, Alignable’s platform hit the market in 2014, and since then, we’ve seen hundreds of thousands of business owners in North America join.

Social Media 185

Social Media B2B North America Media 185

ConversionXL

NOVEMBER 8, 2018

Stuart Shaw, Head of Search and Strategy at Zazzle Media , relayed the outcome of a recent market analysis for one of his clients: Amazon enjoyed twice the market share compared to any other competitor. If changes to product listings fail to increase them, Amazon’s algorithms are unlikely to boost your visibility.

B2B 100

B2B eCommerce Search Technical Review 100

Occam's Razor

JUNE 11, 2014

From B2C to B2B. From simple and effective personalization on your owned channels (your site) to deep and profoundly impactful engagement on your rent channels (YouTube). Ready to take this expansive journey to not just win at performance marketing and brand marketing? Time to obsess about multi-channel outcomes.

Design 150

Design Software Review Technical Review Mobile 150

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. There are too many better choices in the market. Start a conversation.

Analytics 90

Analytics Search SEO Metrics 90

Seeing Both Sides

AUGUST 16, 2012

Going B2C was daunting and not in our core DNA,” Kaufer remarked. billion market capitalization as of this writing. . Advertisers are brought to the site and driven mainly through self-service channels, so there is no need for a large sales force or account management team. TripAdvisor’s Future.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

Designmantic Blog

MARCH 6, 2018

Rebekah Radice is an accomplished entrepreneur with a marketing experience of over 20 years. She is a recipient of a number of accolades such as Oracle’s Top Influencer of Europe, Forbes’ Top 20 Women Social Influencers and Career Experts’ Top Digital Marketing Influencer. Rebekah Radice. Website: rebekahradice.com. Tamara McCleary.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. There are many variations to the marketing funnel. Image source.

Customer 140

Customer Marketing Social Media CPA 140

Occam's Razor

JUNE 7, 2017

To give you a sense of the depth and breadth of ideas I’ll cover today, here are the sections in this post: + The Promise of Marketing Utopia. + The Broken Promise of Marketing Utopia, Implications. + The Broken Promise of Marketing Utopia: Examples. + Win Big: Stop Posting Content for Organic Reach On Social Channels. +

Social Media 162

Social Media Media Artificial Inteligence Channel 162

Occam's Razor

NOVEMBER 2, 2015

Do the big gigantic numbers imply that your business should use these social media channels? I believe that it was erroneous not to answer the two questions above, it was erroneous to be tempted by the Big Numbers and not understand how Social Media channels actually worked (streams, home pages, personalization, rankings and more).

Social Media 60

Social Media Media B2C B2B 60

Duct Tape Marketing

AUGUST 31, 2017

The New Copywriter: Meeting Modern Content Writing Demands written by Guest Post read more at Duct Tape Marketing. 1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting.

Demand 46

Demand B2B Curation SEO 46