Occam's Razor

JULY 1, 2013

Would you believe me when I say that your digital analytics data, from Google Analytics or WebTrends et. We do have A LOT of data in our analytics tools. But sometimes going outside our analytics tools can yield non-normal insights that can deliver a competitive advantage. Neither is an example of just site analytics.

Search 135

Search Analytics PPC Green 135

ConversionXL

NOVEMBER 6, 2015

It’s not about eliminating validity threats completely, it’s about managing and minimizing them. PPC, SEO, IT, brand, etc.) PPC campaign management for excluding/adding keywords or ad placement.) Basic combination: sales backend, Google Analytics e-commerce, and Optimizely. They do and will always exist.

PPC 48

PPC Software Review Technical Review Campaign 48

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). It is sweet.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

MAY 19, 2016

It’s only going to get more complicated and it’s important to have the right analytics software that can handle it. Heap Analytics and Mixpanel are a couple that can track these new 3 dimensional funnels.”. With the right analytics tool, you can simplify those factors and track your new, 3D funnel.

Analytics 78

Analytics Metrics Channel Software Review 78

Occam's Razor

JULY 22, 2013

Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. And if you have the power to have this discussion with the right management level in the company (sometimes we don't have that power, and that is ok), you'll also get to ask some really hard questions. Is it our people?

Framework 163

Framework Marketing Metrics Audience 163

YoungUpstarts

JULY 1, 2015

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy. Examples of such content (primarily B2B focused) include: Blog articles – the mainstay of content and inbound marketers. Managing Inbound Marketing. a) SEO in a Nutshell.

Software Review 100

Software Review Marketing Social Media B2B 100

YoungUpstarts

DECEMBER 28, 2015

If it’s in your budget, online outbound marketing tactics like promoted posts and PPC are actually great supplements to those more effective inbound marketing efforts. That way, you can directly see how many leads and customers are generated through your marketing activities. So is content still king?

Asia 100

Asia Las Vegas Marketing Technical Review 100

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. via B2B Marketing Alliance ]. Image source.

Email 136

Email Customer Marketing Software Review 136

Duct Tape Marketing

MAY 4, 2016

Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings. AdEspresso – The easiest online tool to manage and optimize your Facebook Advertising Campaigns. WordStream – Service that manages PPC campaigns, but great info too. Further Reading.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Occam's Razor

FEBRUARY 20, 2012

No touching Google Analytics. No going to web analytics conferences. The result will be an astonishingly high level of focus for your digital analytics work (even on day one) and hyper-relevant insights to the business. Advertising on the site is a Micro Conversion (the SavvyMoney ad above with the link Manage Your Debt).

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

JULY 9, 2015

Here are a few questions you should be able to answer based on the information gathered in your sign up form and/or via analytics: What was the traffic source for converted users? Manager, IT, Marketing) that is converting at a much higher rate? Check out this post on how to set up goals and conversion tracking in Google Analytics.).

Analytics 48

Analytics Conversion Software Review Email 48

The Next Web

JULY 8, 2013

My startup is a B2B platform, we feel that we are the best in the world in creating social reviews and pushing the user-generated content to social media, emails and search engines to drive more sales and leads to the website. Now the company has better people for every task and I need to manage more and focus more. Setting goals.

Advisory Board 128

Advisory Board API Cofounder PPC 128

ConversionXL

MARCH 10, 2017

Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via The study covered various sectors, including B2B, B2C, nonprofit, retail and e-commerce.

Email 93

Email Campaign Audience Mobile 93

crowdSPRING Blog

APRIL 6, 2015

Marketing is an analytical process. But when it comes to measurement, many managers struggle with developing and tracking the metrics specific to their strategy. Plus, other powerful analytical tools are easily available to you just a mouse click or browser tab away. Every business, whether B2B or B2C has to bring in customers.

Metrics 48

Metrics CPA Lean Marketing 48

ConversionXL

APRIL 12, 2017

On day one, we heard from UX and digital analytics experts. Analytic: A measure software can track. E.g. Message match / headline match from PPC ad to landing page. Michele Kiss: Mastering Analytics for Optimization Success. Analytics and testing should live together in an organization. pic.twitter.com/T2OjzFm2U8.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Hearpreneur

DECEMBER 15, 2017

We are a group who support mental health practitioners with office management and administrative tasks remotely. The differences between B2C and B2B within the same brands were staggering! I started out working for various agencies and eventually I was recruited to work in-house for a Fortune 500 company doing SEO and PPC work.

Entrepreneur 113

Entrepreneur Czech Republic Retention B2C 113

marketingland.com

JULY 11, 2012

Analytics |. This keeps the mobile view truly single column and much easier to manage, even if the images give a different appearance. About The Author: Chris Studabaker is Global Practice Manager, Design Solutions at ExactTarget. New On Google Analytics Pages Reports - Entrance Metric 48 people have tweeted this article.

Email 49

Email Mobile SEO Search 49